Items related to Dirty Tricks: British Airways' Secret War Against...
This book reveals the extraordinary story of one of the most intensely personal battles in British commercial history - the fight between British Airways and its competitor, Virgin Atlantic. Charting the bitter rivalry between Richard Branson and BA chairman Lord King, this book draws on extensive interviews and documentary evidence, including Branson's personal diary, to present a portrait of commercial competition descending into obsession and paranoia, and resulting in BA's payment of #610,000 in damages to Branson after admitting a series of dirty tricks designed to bring his airline down to earth.
"synopsis" may belong to another edition of this title.
Review:
"if competitve big business is really like this, who needs to invent thrillers?" (Daily Mail)
"Excellent ... already a bestseller, and no wonder - it is a tale of industrial thuggeru, chicanery and espionage which would be incredible as fiction. On another, more enduring level it is a thrilling epitaph to the Thatcher Revolution ...A great read." (Paul Foot)
"An entertaining and informative account ... Most readers will be left gasping." (Independent)
"Admirably documents the most extraordinary bout of corporate paranoia to grip the management of any large company, never mind a world airline as respected as BA." (Sunday Times)
From the Back Cover:
"Excellent ... already a bestseller, and no wonder - it is a tale of industrial thuggeru, chicanery and espionage which would be incredible as fiction. On another, more enduring level it is a thrilling epitaph to the Thatcher Revolution ...A great read." (Paul Foot)
"An entertaining and informative account ... Most readers will be left gasping." (Independent)
"Admirably documents the most extraordinary bout of corporate paranoia to grip the management of any large company, never mind a world airline as respected as BA." (Sunday Times)
Richard Branson's Virgin Atlantic was valued at over £1.2 billion when he sold a 49% stake to Singapore Airlines in 1999. This was an extraordinary achievement for an airline that began life in 1984 with one plane. Virgin Atlantic became one of the world's top airlines only after surviving an incredible dirty tricks campaign by British Airways. Award Winning investigative jounalist Martyn Gregory exposed BA's secret war, and he reveals the full story in Dirty Tricks.
"About this title" may belong to another edition of this title.
- PublisherLittle Brown & Co
- Publication date1997
- ISBN 10 0316328421
- ISBN 13 9780316328425
- BindingPaperback
- Rating
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