Speaking of Health: Assessing Health Communication Strategies for Diverse Populations - Hardcover

 
9780309072717: Speaking of Health: Assessing Health Communication Strategies for Diverse Populations
Hardcover
ISBN 10: 0309072719 ISBN 13: 9780309072717
Publisher: Natl Academy Pr, 2002

Synopsis

Central to this study are three test cases that illustrate the problems and methods common to public health communication. The example of a public health campaign illustrates communication methods, mammography screening is given as the example of a public health problem, and disease management is examined through the case of diabetes mellitus. The health communication strategies employed in all three cases are examined with chapters on technology, definitions of diversity, and theoretical methods taken from behavior and communication studies. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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About the Author

Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations, Board on Neuroscience and Behavioral Health

"About this title" may belong to another edition of this title.

Publisher
Natl Academy Pr
Publication date
2002
Language
English
ISBN 10 
0309072719
ISBN 13 
9780309072717
Binding
Hardcover
Number of pages
356
Editor
Institute Of Medicine (U. S.)

Other Popular Editions of the Same Title

9780309110617: Speaking of Health: Assessing Health Communication Strategies for Diverse Populations

Featured Edition

ISBN 10:  0309110610 ISBN 13:  9780309110617
Publisher: National Academies Press, 2002
Softcover