Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

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9780300119978: Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward-thinking companies around the world, Green to Gold demonstrates how corporations create value by building environmental thinking into their overall business strategies. Daniel C. Esty and Andrew S. Winston provide clear 'how to' advice for making sense of environmental challenges, and they offer detailed case examples of how companies achieve both environmental and business success—establishing an eco-advantage in the marketplace.   Green to Gold is written for executives at all levels and businesses of all kinds. It guides the business leader through pollution and natural resource management issues and the growing pressure from outside stakeholders to strive for 'sustainability'. While highlighting successful strategies, Esty and Winston also examine why environmental initiatives may fail despite best intentions.   With practical suggestions for incorporating environmental thinking into core business strategy, and with a clear focus on execution—not legalisms, platitudes and abstractions—Esty and Winston present a thoughtful, pragmatic roadmap that shows how companies can use environmental pressures and responsibilities to spark innovation and drive growth.

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From the Back Cover:

The leading guide to driving growth and profits through green strategy—now revised and updated

"Green to Gold provides the definitive thinking on how business leaders can address environmental issues."
—Michael E. Porter, Professor, Harvard Business School

"The future of our country depends on getting on a sustainable track . . .Green to Gold blazes a trail for businesses of all kinds to follow."
—Michael Morris, CEO, American Electric Power

"Rich with both big-picture thinking and practical suggestions."
—Larry Linden, Advisory Director, Goldman Sachs

"A compelling blueprint for how companies can address critical environmental problems."
—William K. Reilly, former administrator,U.S. Environmental Protection Agency

"Green to Gold is a must-read for the twenty-first-century CEO."
—Tensie Whelan, Executive Director, Rainforest Alliance

About the Author:

Daniel C. Esty is Hillhouse Professor of Environmental Law and Policy at Yale University with appointments in the Environmental and Law Schools. He is also a former top official with the U.S. Environmental Protection Agency and has advised companies across the world on corporate environmental strategy. He lives in New Haven, CT. Andrew S. Winston is director of the Corporate Environmental Strategy Project at Yale’s Environment School. He has advised companies on corporate strategy while at Boston Consulting Group and has held management positions in strategy and marketing at such leading media companies as Time Warner and Viacom. He lives in New York City.

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Book Description Yale University Press, United States, 2006. Hardback. Book Condition: New. Language: English . Brand New Book. This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors rich experience with forward-thinking companies around the world, Green to Gold demonstrates how corporations create value by building environmental thinking into their overall business strategies. Daniel C. Esty and Andrew S. Winston provide clear how to advice for making sense of environmental challenges, and they offer detailed case examples of how companies achieve both environmental and business success-establishing an eco-advantage in the marketplace. Green to Gold is written for executives at all levels and businesses of all kinds. It guides the business leader through pollution and natural resource management issues and the growing pressure from outside stakeholders to strive for sustainability . While highlighting successful strategies, Esty and Winston also examine why environmental initiatives may fail despite best intentions. With practical suggestions for incorporating environmental thinking into core business strategy, and with a clear focus on execution-not legalisms, platitudes and abstractions-Esty and Winston present a thoughtful, pragmatic roadmap that shows how companies can use environmental pressures and responsibilities to spark innovation and drive growth. Bookseller Inventory # AAH9780300119978

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