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Book Description Paperback or Softback. Condition: New. Pachangas: Borderlands Music, U.S. Politics, and Transnational Marketing 0.74. Book. Seller Inventory # BBS-9780292709614
Book Description Soft Cover. Condition: new. This item is printed on demand. Seller Inventory # 9780292709614
Book Description Paperback. Condition: Brand New. illustrated edition. 247 pages. 8.75x5.75x0.75 inches. In Stock. Seller Inventory # x-0292709617
Book Description Condition: New. pp. 248. Seller Inventory # 263843213
Book Description Condition: New. Print on Demand pp. 248 Illus. Seller Inventory # 5053266
Book Description PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9780292709614
Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - A uniquely Tejano version of the old-fashioned political barbeque, the traditional South Texas pachanga allowed politicians to connect with voters in a relaxed setting where all could enjoy live music and abundant food and drink along with political speeches and dealmaking. Today's pachanga still combines politics, music, and votes-along with a powerful new element. Corporate sponsorships have transformed the pachanga into a major marketing event, replete with celebrity performers and product giveaways, which can be recorded and broadcast on TV or radio to vastly increase the reach of the political-and the commercial-messages.This book explores the growing convergence of politics, transnational marketing, and borderlands music in the South Texas pachanga. Anthropologist Margaret Dorsey has observed some one hundred pachangas and interviewed promoters, politicians, artists, and local people. She investigates how candidates and corporations market their products to Hispanic consumers, as well as how the use of traditional music for marketing is altering traditional forms such as the corrido. Her multifaceted study also shows clearly that the lines of influence run both ways-while corporate culture is transforming the traditions of the border, Tejano voters/consumers only respond to marketing appeals (whether for politicians or products) that resonate with their values and the realities of their lives. Far from being an example of how transnational marketing homogenizes culture, the pachanga demonstrates that local cultures can exert an equally strong influence on multinational corporations. Seller Inventory # 9780292709614
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 0.75. Seller Inventory # Q-0292709617
Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. How politics, transnational marketing, and music are converging in the South Texas political rally known as the pachanga.Über den Autor Margaret E. Dorsey is Professor of Anthropology at the University of Richmond. Seller Inventory # 516753515