McDonaldization Revisited: Critical Essays on Consumer Culture - Softcover

Softcover

ISBN 10: 0275961044 ISBN 13: 9780275961046

Publisher: Praeger Publishers, 1998

Synopsis

An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book "The McDonaldization of Society." The essays analyze the premise of McDonaldization, provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture. Aimed at both undergraduate and graduate students, the work is designed to stand alone and need not be accompanied by Ritzer's original text. The essays fill in necessary theoretical issues as well as extend theoretical concepts. A major teaching tool in communication, sociology, and philosophy as well as in more applied areas such as hospitality management.

About this title

Review:

..."this volume, despite some occasional heady theory, can engage the reader at any level. Witty, wry, urbane by turns, it is a wonderful example of scholarship in action."-Choice

?...this volume, despite some occasional heady theory, can engage the reader at any level. Witty, wry, urbane by turns, it is a wonderful example of scholarship in action.?-Choice

.,."this volume, despite some occasional heady theory, can engage the reader at any level. Witty, wry, urbane by turns, it is a wonderful example of scholarship in action."-Choice

From the Author:

Iron Cage becomes a Green issue
I came across an interesting review by Victoria Bawtree in the magazine Resurgence Sept/Oct 1999. In this interesting piece she compared our book with George Ritzer's 'McDonaldization of Society'. Noting the praise his book has received in America, she went on to state: "On the other side of the Atlantic the book was received with rather less enthusiasm...As for the contributors to 'McDonaldization Revisited'-composed almost equally from scholars on either side of the Atlantic-most of them are also critical of Ritzer's book. A number of them are concerned about McDonaldized labour conditions, especially their dehumanizing effects on workers a subject treated in some depth." Victoria Bawtree concludes the lengthy review in saying: "In sum, in spite of all the attacks, at times almost violent, George Ritzer with his book 'The McDonaldization of Society', has created widespread interest(far beyond the confines of sociology)in some of the dominating tendencies of our time. If for no other reason, the book is worth reading. But don't be without McDonaldization Revisited. It provides a number of leads for further study."

About this edition

• Publisher: Praeger Publishers
• Publication date: 1998
• ISBN 10: 0275961044
• ISBN 13: 9780275961046
• Binding: Paperback
• Number of pages: 232
• Editor: Alfino Mark, Wynyard Robin, Caputo John S.