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Brilliant Business Writing: How to Inspire, Engage and Persuade Through Words - Softcover

 
9780273744580: Brilliant Business Writing: How to Inspire, Engage and Persuade Through Words

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Brilliant Business Writing

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From the Back Cover

Business writing has changed

E-mail and web writing has made the language of business more direct and less stuffy. The best business writing is pithy, opinionated and brimming with personality.

Because most of us have never had any help with our writing, this fully revised new edition of Brilliant Business Writing is full of tips, examples and exercises that will transform your writing from the same old same old into something that’ll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that’s brilliant.

Brilliant outcomes

Produce business writing people actually want to read

Persuade and inspire people, sell more, or get that job

Get a distinctive, powerful and engaging writing voice

“A long overdue scythe through the conventions of business writing.” John Allert, group head of brand at McLaren

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  • PublisherPearson International
  • Publication date2011
  • ISBN 10 0273744585
  • ISBN 13 9780273744580
  • BindingPaperback
  • Edition number2
  • Number of pages248

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9780273720799: Brilliant Business Writing: How to inspire, engage and persuade through words

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Publisher: Prentice Hall, 2008
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