Essentials of Marketing Communications

4.27 avg rating
( 15 ratings by Goodreads )
 
9780273738442: Essentials of Marketing Communications
View all copies of this ISBN edition:
 
 

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry.The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications., It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing.

"synopsis" may belong to another edition of this title.

From the Back Cover:

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles, theories and practice of marketing communications.

 

Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. The first part of the book explores the core concepts associated with communication and audience behaviour. The second considers issues linked with managing marketing communications campaigns and activities, before the third and final part, which considers the tools, media and messages that make up the marketing communications mix.  

 

Key features of the book

  • Case studies illustrate marketing communications in practice
  •  ‘Viewpoint’ boxes stimulate discussion and include questions and tasks to encourage you to apply your knowledge
  • Up-to-date coverage of digital and interactive media and the impact it is having on marketing communications.
  • Online resources include an Instructor’s Manual and PowerPoint slides for instructors, along with podcasts, multiple-choice questions, an online glossary and revision flashcards for students at www.pearsoned.co.uk/fill

The book is the essential companion for undergraduate and postgraduate students studying marketing communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by The Chartered Institute of Marketing.

About the author

Chris Fill is the founder and Managing Director of Fillassociates (www.fillassociates.co.uk). The company develops learning materials related to marketing and corporate communications, and provides training, evaluation and consultancy for organisations wishing to manage their marketing communications and corporate reputation. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at several European Business Schools and a Fellow of The Chartered Institute of Marketing where he is the Senior Examiner responsible for the Professional Postgraduate Diploma module, Managing Corporate Reputation.

About the Author:

Chris Fill is the founder and Managing Director of Fillassociates (www.fillassociates.co.uk). The company develops learning materials related to marketing and corporate communications, provides training, evaluation and consultancy for organisations wishing to manage their marketing communications and corporate reputation. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at several European Business Schools and a Fellow of The Chartered Institute of Marketing where he is the Senior Examiner responsible for the Professional Postgraduate Diploma module, Managing Corporate Reputation.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Chris Fill
Published by Ft Prenticehall (2011)
ISBN 10: 0273738445 ISBN 13: 9780273738442
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Ft Prenticehall, 2011. Paperback. Condition: Brand New. 412 pages. In Stock. Seller Inventory # zk0273738445

More information about this seller | Contact this seller

Buy New
34.33
Convert currency

Add to Basket

Shipping: 7.50
From United Kingdom to U.S.A.
Destination, rates & speeds

2.

Chris Fill
Published by Pearson Education Limited, United Kingdom (2011)
ISBN 10: 0273738445 ISBN 13: 9780273738442
New Paperback Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education Limited, United Kingdom, 2011. Paperback. Condition: New. Language: English. Brand new Book. Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry.The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing. Seller Inventory # AAK9780273738442

More information about this seller | Contact this seller

Buy New
42.40
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

3.

Chris Fill
Published by Pearson Education Limited, United Kingdom (2011)
ISBN 10: 0273738445 ISBN 13: 9780273738442
New Paperback Quantity Available: 10
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education Limited, United Kingdom, 2011. Paperback. Condition: New. Language: English. Brand new Book. Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry.The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing. Seller Inventory # AAK9780273738442

More information about this seller | Contact this seller

Buy New
43.85
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

4.

Chris Fill (contributions)
Published by Pearson Education UK 2011-05-19, Harlow (2011)
ISBN 10: 0273738445 ISBN 13: 9780273738442
New paperback Quantity Available: 1
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Pearson Education UK 2011-05-19, Harlow, 2011. paperback. Condition: New. Seller Inventory # 9780273738442

More information about this seller | Contact this seller

Buy New
39.35
Convert currency

Add to Basket

Shipping: 7.50
From United Kingdom to U.S.A.
Destination, rates & speeds

5.

Chris Fill
ISBN 10: 0273738445 ISBN 13: 9780273738442
New Quantity Available: 2
Seller:
Speedy Hen LLC
(Sunrise, FL, U.S.A.)
Rating
[?]

Book Description Condition: New. Bookseller Inventory # ST0273738445. Seller Inventory # ST0273738445

More information about this seller | Contact this seller

Buy New
51.82
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

6.

Chris Fill
Published by Financial Times/ Prentice Hall (2011)
ISBN 10: 0273738445 ISBN 13: 9780273738442
New Softcover Quantity Available: 2
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Financial Times/ Prentice Hall, 2011. Condition: New. book. Seller Inventory # ria9780273738442_rkm

More information about this seller | Contact this seller

Buy New
53.14
Convert currency

Add to Basket

Shipping: 3.87
From United Kingdom to U.S.A.
Destination, rates & speeds

7.

Chris Fill
Published by Financial Times/ Prentice Hall (2011)
ISBN 10: 0273738445 ISBN 13: 9780273738442
New Paperback Quantity Available: 2
Seller:
The Monster Bookshop
(Fleckney, United Kingdom)
Rating
[?]

Book Description Financial Times/ Prentice Hall, 2011. Paperback. Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Seller Inventory # mon0000219016

More information about this seller | Contact this seller

Buy New
58.01
Convert currency

Add to Basket

Shipping: 3.99
From United Kingdom to U.S.A.
Destination, rates & speeds

8.

Chris Fill
ISBN 10: 0273738445 ISBN 13: 9780273738442
New Quantity Available: 2
Seller:
Speedy Hen
(London, United Kingdom)
Rating
[?]

Book Description Condition: New. Bookseller Inventory # ST0273738445. Seller Inventory # ST0273738445

More information about this seller | Contact this seller

Buy New
43.87
Convert currency

Add to Basket

Shipping: 19
From United Kingdom to U.S.A.
Destination, rates & speeds

9.

Chris Fill
Published by Financial Times Prent. (2011)
ISBN 10: 0273738445 ISBN 13: 9780273738442
New Softcover Quantity Available: 1
Seller:
Rating
[?]

Book Description Financial Times Prent., 2011. Condition: New. Seller Inventory # GH9780273738442

More information about this seller | Contact this seller

Buy New
63.49
Convert currency

Add to Basket

Shipping: 2.62
From Germany to U.S.A.
Destination, rates & speeds

10.

Chris Fill
Published by Prentice Hall (2011)
ISBN 10: 0273738445 ISBN 13: 9780273738442
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2011. Condition: New. book. Seller Inventory # M0273738445

More information about this seller | Contact this seller

Buy New
81.31
Convert currency

Add to Basket

Shipping: 2.48
Within U.S.A.
Destination, rates & speeds