Items related to Principles of Marketing Swedish Edition
Principles of Marketing Swedish Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the first Swedish edition, is true to Kotler and Armstrong’s classic conceptual framework, which has proved itself as an exceptional introduction to marketing and has been used by millions of students all over the world.
The book outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today’s markets. Cases and examples are written to reflect current best practice in Swedish, Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. It is set in a Swedish context but is global in scope and is very relevant for modern marketers.
The book looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the marketplace.
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About the Author:
Anders Parment is an award-winning researcher and author. He is Senior Lecturer and Researcher in Marketing at Stockholm University School of Business. He has won several prizes for his books and teaching engagement and is a well-known speaker and consultant.
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- PublisherPrentice Hall
- Publication date2011
- ISBN 10 0273735969
- ISBN 13 9780273735960
- BindingPaperback
- Edition number1
- Number of pages512
- Rating
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