Items related to Essential Guide to Marketing Planning
Essential Guide to Marketing Planning takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.
"synopsis" may belong to another edition of this title.
From the Back Cover:
About the Author:
Essential Guide to Marketing Planning
Marian Burk Wood
What is a marketing plan?
How do I create one?
If you need to produce a marketing plan, don’t worry – help is on the way!
Essential Guide to Marketing Planning takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood’s friendly, no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.
Marian Burk Wood, M.B.A., has held vice-presidential level positions in corporate and non-profit marketing with Citibank, JP Morgan Chase and the National Retail Federation. She has extensive marketing experience, having developed and implemented dozens of marketing plans over the years. Her US book, The Marketing Plan Handbook, has been used by thousands of college and university students across North America.
Marian Burk Wood, M.B.A., has held vice-presidential level positions in corporate and non-profit marketing with Citibank, JP Morgan Chase and the National Retail Federation. She has extensive marketing experience, having developed and implemented dozens of marketing plans over the years. Her US book, The Marketing Plan Handbook, has been used by thousands of college and university students across North America.
"About this title" may belong to another edition of this title.
- PublisherFinancial Times/ Prentice Hall
- Publication date2007
- ISBN 10 027371323X
- ISBN 13 9780273713234
- BindingPaperback
- Edition number1
- Number of pages288
- Rating
Top Search Results from the AbeBooks Marketplace
Stock Image
Essential Guide to Marketing Planning
Published by
Financial Times/ Prentice Hall 31/05/2007
(2007)
ISBN 10: 027371323X
ISBN 13: 9780273713234
Used
Softcover
Quantity: 2
Seller:
Rating
Book Description Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780273713234
Buy Used
£ 2.35
Convert currency
Stock Image
Essential Guide to Marketing Planning
Published by
Financial Times/ Prentice Hall
(2007)
ISBN 10: 027371323X
ISBN 13: 9780273713234
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Good. All orders are dispatched the following working day from our UK warehouse. Established in 2004, we have over 500,000 books in stock. No quibble refund if not completely satisfied. Seller Inventory # mon0003760516
Buy Used
£ 3.22
Convert currency
Stock Image
Essential Guide to Marketing Planning
Published by
Financial Times/ Prentice Hall 31/05/2007
(2007)
ISBN 10: 027371323X
ISBN 13: 9780273713234
Used
Softcover
Quantity: 2
Seller:
Rating
Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780273713234
Buy Used
£ 2.35
Convert currency
Stock Image
Essential Guide to Marketing Planning
Published by
Financial Times/ Prentice Hall
(2007)
ISBN 10: 027371323X
ISBN 13: 9780273713234
Used
Paperback
Quantity: 2
Seller:
Rating
Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Seller Inventory # CHL1319190
Buy Used
£ 2.12
Convert currency
Stock Image
Marketing Planning
Published by
Pearson Education, Limited
(2007)
ISBN 10: 027371323X
ISBN 13: 9780273713234
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 40583094-20
Buy Used
£ 3.77
Convert currency
Stock Image
Essential Guide to Marketing Planning
Published by
Financial Times/ Prentice Hall
(2007)
ISBN 10: 027371323X
ISBN 13: 9780273713234
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780273713234. Seller Inventory # 9559092
Buy Used
£ 2.50
Convert currency
Stock Image
Essential Guide to Marketing Planning
Published by
Financial Times/ Prentice Hall
(2007)
ISBN 10: 027371323X
ISBN 13: 9780273713234
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780273713234. Seller Inventory # 9559093
Buy Used
£ 2.50
Convert currency
Stock Image
Essential Guide to Marketing Planning
Published by
Financial Times/ Prentice Hall
(2007)
ISBN 10: 027371323X
ISBN 13: 9780273713234
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780273713234. Seller Inventory # 9559090
Buy Used
£ 2.50
Convert currency
Stock Image
Essential Guide to Marketing Planning
Published by
Financial Times/ Prentice Hall
(2007)
ISBN 10: 027371323X
ISBN 13: 9780273713234
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780273713234. Seller Inventory # 9559089
Buy Used
£ 2.50
Convert currency
Stock Image
Essential Guide to Marketing Planning
Published by
Financial Times/ Prentice Hall
(2007)
ISBN 10: 027371323X
ISBN 13: 9780273713234
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780273713234. Seller Inventory # 9559091
Buy Used
£ 2.50
Convert currency