The new business road test: What entrepreneurs and executives should do before writing a business plan (Financial Times Series) - Softcover

Mullins, John

3.97

5,798 ratings by Goodreads

9780273708056: The new business road test: What entrepreneurs and executives should do before writing a business plan (Financial Times Series)

Softcover

ISBN 10: 0273708058 ISBN 13: 9780273708056

Publisher: Financial Times/ Prentice Hall, 2006

View all copies of this ISBN edition:

'You may have capital and a talented management team, but if you are fundamentally in a lousy business, you won't get the kind of results you would in a good business. All businesses aren't created equal.' William P.Egan II, veteran US venture capitalist

No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you’re pursuing a ‘lousy business’ – i.e. a fundamentally flawed opportunity – you’re on the fast-track to failure.

The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. It shows you how to assess market opportunities. It also shows entrepreneurs and entrepreneurial teams how to assess honestly the capabilities they themselves bring to the table. The new edition of this best-selling book will help you to road test your idea, making sure that the business you build is based on a winning concept. It will enable you to invest your time wisely and pitch to investors and customers with confidence.

Building on lessons learned by real entrepreneurs – some in start-ups, others in established firms, some who got it right and others who got it wrong, Mullins addresses the seven domains that characterize attractive, compelling opportunities. Mullins presents a model that helps you answer the live-or-die questions in assessing any new business opportunity. Road test your business idea first and get ahead of the game.

"synopsis" may belong to another edition of this title.

Review:

"Aims to give would-be entrepreneurs a reality check." - New Business

'What a "Eureka" moment I had- we are a start-up here in Ontario Canada. Your comments and 7 domains just sharpened up our thinking several very large notches. So I am contacting you to let you know how helpful your insights are ! very helpful work! Oh yes - I bought a copy ! Dave Sutherland, Retrievall Inc

From the Back Cover:

Give your business the chance to be one of those that make it.

Got an idea for a new business? Take it for a road test to make sure it works before you invest valuable time and money in it. Most new businesses fail. Why? Because no matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you’re pursuing a ‘lousy business’ – a fundamentally flawed opportunity – you’re on the fast-track to failure. The new edition of this best-selling book will help you to road test your idea, making sure that the business you build is based on a winning concept. It will enable you to invest your time and money wisely and pitch to investors and customers with confidence.

“Mullins has hit the nail on the head. The New Business Road Test for the first time successfully defines the starting point for a business. He delivers a clear and concise road map for anyone wondering whether they have a good business idea and what to do about it. I wish it had been given to every entrepreneur who appeared before me on Dragon’s Den.”

Doug Richard, Dragon on Dragon’s Den

“Mullins’ New Business Road Test provides the entrepreneurial equivalent to the proverbial ‘sleeping policeman’ on the Sunday drive: the necessary jolt of reality for those hanging on to the belief that value is created on a computer spreadsheet or a fancy PowerPoint presentation. The business plan is the road map between idea and sustainable business, and John offers the most valuable journey planner available.”

Benoit Leleux, Professor of Entrepreneurship & Finance, IMD, Lausanne, Switzerland

“We work with hundreds of CEOs reviewing their investor pitches. The truth is that all businesses, even those already funded, can improve their business models and their road show presentation to investors or strategic partners. Good entrepreneurs understand that their emerging business remains ‘work in progress’. Even on the road, they work the map. We recommend that all new entrepreneurs look at John's excellent new business road maps before hitting the ground.”

William Stevens, E-Unlimited

No budding entrepreneur should leave the day job or face an investor without having read this book.

"About this title" may belong to another edition of this title.