This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyone's concern. It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed.
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Book Description Condition: New. This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous "Total Design Management" making design a part of everyone's concern. Num Pages: 312 pages, illustrations. BIC Classification: AKP; KJC; KJMP; KJMV5. Category: (P) Professional & Vocational. Dimension: 245 x 190 x 18. Weight in Grams: 590. . 2002. Paperback. . . . . Seller Inventory # V9780273643746