Items related to Marketing Communications
Marketing Communication is a short text which will give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Each chapter begins with an overview of the content with learning aims, and will end with a bullet-point summary of the key issues, a case study with its own questions, annotated suggestions for further reading, chapter questions, and a glossary.
Examples from UK, Australia, Europe and South-East Asia are used.
Examples from UK, Australia, Europe and South-East Asia are used.
"synopsis" may belong to another edition of this title.
From the Back Cover:
This new text is designed to give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Marketing Communications is ideal for use on undergraduate marketing courses as well as postgraduate MBAs.
Each chapter begins with an overview of the chapter content followed by chapter objectives, and ends with a case study, case study questions, a summary of the chapter's key points, chapter questions, annotated suggestions for further reading, and a glossary.
Features of the text-
Each chapter begins with an overview of the chapter content followed by chapter objectives, and ends with a case study, case study questions, a summary of the chapter's key points, chapter questions, annotated suggestions for further reading, and a glossary.
Features of the text-
Uses a mixture of UK, European, Australian and South-East Asian examples
Gives proper weighting to areas of the marketing mix other than advertising
Covers new areas such as electronic communication, sponsorship, semiotics and direct and database marketing
Jim Blythe is a Senior Lecturer in Marketing at the University of Glamorgan Business School.
"About this title" may belong to another edition of this title.
- PublisherFinancial Times/ Prentice Hall
- Publication date2000
- ISBN 10 0273639609
- ISBN 13 9780273639602
- BindingPaperback
- Edition number1
- Number of pages264
Top Search Results from the AbeBooks Marketplace
Seller Image
Marketing Communications
Published by
Financial Times/ Prentice Hall
(2000)
ISBN 10: 0273639609
ISBN 13: 9780273639602
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Softcover. Condition: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Pages cornées. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Dog-eared pages. Edition 2000. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-282-166
Buy Used
£ 3.48
Convert currency
Stock Image
Marketing Communications
Published by
Pearson Education
(2024)
ISBN 10: 0273639609
ISBN 13: 9780273639602
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Softcover. Condition: Good. Marketing Communication is a short text which will give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Each chapter begins with an overview of the content with learning aims, and will end with a bullet-point summary of the key issues, a case study with its own questions, annotated suggestions for further reading, chapter questions, and a glossary. Examples from UK, Australia, Europe and South-East Asia are used. Seller Inventory # SONG0273639609
Buy Used
£ 13.26
Convert currency
Stock Image
Marketing Communications
Published by
Financial Times/ Prentice Hall
(2000)
ISBN 10: 0273639609
ISBN 13: 9780273639602
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780273639602. Seller Inventory # 8984995
Buy Used
£ 3.09
Convert currency
Stock Image
Marketing Communications
Published by
Prentice Hall/Financial Times
(2000)
ISBN 10: 0273639609
ISBN 13: 9780273639602
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780273639602. Seller Inventory # 9853369
Buy Used
£ 3.64
Convert currency
Stock Image
Marketing Communications
Published by
Prentice Hall/Financial Times
(2000)
ISBN 10: 0273639609
ISBN 13: 9780273639602
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780273639602. Seller Inventory # 9853370
Buy Used
£ 3.64
Convert currency