Economics for Business: Blending Theory and Practice - Softcover

Worthington, Ian; Britton, Chris; Rees, Andy

Softcover

ISBN 10: 0273632450 ISBN 13: 9780273632450

Publisher: Financial Times/ Prentice Hall, 2001

Synopsis

The book is suitable for undergraduate students studying a one-semester business economics course as part of a business degree. The book will also be appropriate for DMS students and MBA modules in economics.

This book covers all of the mainstream ideas of business economics. This book fully integrates economic theory with business applications, explaining the relevance of the theory of business life and the real problems faced by firms and managers.

The book takes the view that the economists view of the world helps us to understand the aspects of human behaviour which are the essence of business activity: production and consumption; that economics helps us make sense of the world in which we live.

About this title

From the Back Cover

Economics for Business-
Blending Theory and Practice
Ian Worthington, Chris Britton and Andy Rees
Economics for Business illustrates how the ideas and perspectives of economics can help us make sense of the world in which we live. The book blends theory and practice to provide a much fuller understanding of the business world than one which is either simply abstract and theoretical or overly descriptive. It fully integrates economic theory with business applications, explaining the relevance of the theory to business life and the real problems faced by firms and managers.
This highly accessible book takes a reader-centred approach, communicating complex ideas in a straightforward and easy to understand manner. It is designed to serve both for a one-semester course and a year-long programme, covering all of the mainstream ideas of business economics while at the same time providing opportunities for flexibility of study.
Features
· User-friendly presentation of economic ideas.
· Excellent balance between discussion of economic theory and practical illustrations.
· Case studies at the end of each chapter and mini cases within the chapter to highlight and reinforce issues raised.
· Extensive pedagogy includes- chapter objectives; questions and assignments at the end of each chapter; definitions in the margin.
· Main focus is on micro-economics, but macro analysis is also included.
· Introduces students to some of the more interesting economic approaches developed in recent years such as game theory and transaction cost analysis.
· Takes a global approach and includes chapters on international markets and environmental issues.
· Instructor's Manual is available.
The book is suitable for undergraduate students studying a one-semester business economics course as part of a business degree. The book will also be appropriate for DMS students and MBA modules in economics.
Ian Worthington is Principal Lecturer in the Department of Corporate Strategy, Leicester Business School, De Montfort University, where he specialises in the business environment.
Chris Britton is Principal Lecturer in the Department of Corporate Strategy, Leicester Business School, De Montfort University. Her teaching and research interests lie in the field of industrial economics and labour markets.
Andy Rees is Head of Undergraduate Studies and Acting Head of the Department of Corporate Strategy, Leicester Business School, De Montfort University, where he specilises in buisness economics.

About this edition

• Publisher: Financial Times/ Prentice Hall
• Publication date: 2001
• ISBN 10: 0273632450
• ISBN 13: 9780273632450
• Binding: Paperback
• Edition number: 1
• Number of pages: 528