Items related to Marketing for Tourism
The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic and fast-moving sector. A number of in-depth case studies compliment a strong pedagogical structure throughout the book, including learning objectives, illustrations, examples, end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on Marketing for Tourism within undergraduate degrees in Tourism, Marketing and Business Studies. It is also suitable for postgraduate, professional and conversion courses in Tourism.
"synopsis" may belong to another edition of this title.
Review:
"....I have no hesitation in recommending it to both students and staff." -- NATFHE Journal (on second edition)
From the Back Cover:
Marketing for Tourism provides an introduction to the theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic environment.
The fourth edition provides a wide international dimension, notably in the13 longer case studies at the end of the text. A brand new section shows full colour illustrations of recent advertising and promotional strategies. There is broad-ranging coverage of key issues such as branding, CRM, sustainability and the changing patterns of distribution in this fast-moving industry.
A strong pedagogical structure throughout the book includes learning objectives, mini cases, and end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on marketing for tourism within undergraduate and masters-level degrees in Tourism, Hospitality, Marketing and Business Studies.
Key features
- Range of brand new and international cases
- Coverage of relationship marketing, branding and sustainability
- Impacts of new technologies, internet and e-marketing
- Thorough update, particularly of tour operating and retail environments
- New chapter on The Sales Function
- Website provides a selection of presentation slides at www.booksites.net/holloway
Chris Holloway was formerly Professor of Tourism Management, University of the West of England.
"About this title" may belong to another edition of this title.
- PublisherFinancial Times Prentice Hall
- Publication date1992
- ISBN 10 0273038443
- ISBN 13 9780273038443
- BindingPaperback
- Edition number2
- Number of pages272
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Book Description Paperback. Condition: Very Good. Marketing for Tourism This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780273038443
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273038443
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780273038443. Seller Inventory # 9234319
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780273038443. Seller Inventory # 9379701
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780273038443. Seller Inventory # 9458998
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