Items related to Entrepreneurship
Designed for undergraduate courses in entrepreneurship, this text instructs students on how to formulate, plan and implement a new venture. It provides detailed descriptions of "how to" embark on a new venture in a logical manner. Case studies are featured throughout the text.
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About the Author:
Robert Hisrich is Mixon Chair and Professor of Marketing and Policy Studes at the Weatherhead School of Management at Case Western Reserve University. He received a Ph.D. in marketing and finance from the University of Cincinnati. - Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.
"About this title" may belong to another edition of this title.
- PublisherIrwin / McGraw-Hill
- Publication date1998
- ISBN 10 0256234787
- ISBN 13 9780256234787
- BindingHardcover
- Edition number4
- Number of pages640
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