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Book Description Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 360108-6
Book Description Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 45661357-75
Book Description Hardcover. Condition: As New. 5th or later Edition. A TIGHT, UNMARKED, ATTRACTIVE COPY- 6TH EDITION- " This introductory text presents advertising as it is practiced - as a business, marketing tool, as a creative process, and as a hybrid discipline that employs elements of the various arts and sciences. It pays close attention to Arens, and also covers the latest buzzwords in the business: integrated marketing communications, database and relationship marketing, interactive digital media, brand equity, ethics and cause marketing.". Seller Inventory # 024087
Book Description Hardcover. Condition: Like New. Like New. book. Seller Inventory # ERICA58502561825743