Items related to Contemporary Advertising
This introductory text presents advertising as it is actually practiced - as a business, marketing tool, as a creative process and as a hybrid discipline that employs elements of the various arts and sciences. It pays close attention to Arens, and also covers the latest buzz words in the business: integrated marketing communications, database and relationship marketing, interactive digital media, brand equity, ethics and cause marketing.
"synopsis" may belong to another edition of this title.
- PublisherMcGraw-Hill School Education Group
- Publication date1985
- ISBN 10 0256027366
- ISBN 13 9780256027365
- BindingPaperback
- Rating
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Contemporary advertising
Published by
R.D. Irwin
(1982)
ISBN 10: 0256027366
ISBN 13: 9780256027365
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Good. No Jacket. X-Library book. Standard wear to cover and typical library markings. No dust jacket. 100% Money Back Guarantee!!!. Seller Inventory # 8Y-YFIH-WKEJ
Buy Used
£ 7.40
Convert currency
Stock Image
Contemporary Advertising
Published by
Richard D. Irwin, Homewood, Il
(1982)
ISBN 10: 0256027366
ISBN 13: 9780256027365
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Good+. Dust Jacket Condition: No Dust Jacket. 0256027366. Seller Inventory # 84598
Buy Used
£ 6.58
Convert currency