Perception and Imaging - Softcover

Zakia, Richard D.

4.35

113 ratings by Goodreads

Softcover

ISBN 10: 0240802012 ISBN 13: 9780240802015

Publisher: Focal Press, 1997

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All those who work with images will find this introduction to the principles of visual perception invaluable. The text covers memory and association: space, time, color, contours, illusions, ambiguity, and personality factors. Dr. Zakia incorporates ideas and principles from a variety of disciplines that are highly relevant to photography and imaging, and shows how they can be applied for greatest artistic effect. The text itself is highly visual with over 250 illustrations from disparate media, including the works of such photographers as Edward Weston, Henri Cartier-Bresson, August Sander, and Barbara Morgan, as well as digital images and popular advertisements.

Dr. Zakia demonstrates how the eye organizes information through a wide variety of images including: photographs, paintings, sculptures, moving images, video, animation, digital imaging, computer displays, and multimedia. With an up-to-date discussion of such topics as subliminals and morphics, anyone creating visual images will benefit from this approach to perception. Each chapter concludes with a series of hands-on exercises. Although addressed to photographers and graphic designers, Perception and Imaging is intended for anyone seriously concerned in the shaping or making of visual messages and visual environments. All have a common purpose- visual communication and expression.

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Review:

"Perception and Imaging needs to be read and studied by every photographer and digital imager interested in seeing. You want to learn how to see? Buy this book!' - Camera Arts

"Perception and Imaging is equally impressive and takes the reader to new places in the "mind's eye". After reading Zakia's book, you will probably look at the workd in a new and more enlightened way. But most important , you'll look at the individual elements in a scene much more carefully before you press the shutter release button becasue you'll think about how the viewer sees your picture." - Rick Sammon, Associated Press November 2000

From the Publisher:

How does the eye really see? How can you control the affect an image will have on your audience? The second edition of Perception & Imaging brings visual artist dealing with perception strategies completely up-to-date: offering techniques for working with morphics and subliminals, memory & association as they relate to time, space, color, contour, illusion, ambiguity and personality factors. All those who work in the world of images--photographers, graphic designers, multimedia practitioners, cinematographers & videographers, animators and picture researchers--will find invaluable insights inside the pages of Zakia's guide to the principles of visual perception and imaging. EDITIONNUMBER: 15

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