Items related to The Conversational Firm: Rethinking Bureaucracy in...

The Conversational Firm: Rethinking Bureaucracy in the Age of Social Media (The Middle Range Series) - Hardcover

Book 1 of 6: The Middle Range Series

Turco, Catherine

 
9780231178983: The Conversational Firm: Rethinking Bureaucracy in the Age of Social Media (The Middle Range Series)
Hardcover
ISBN 10: 0231178980 ISBN 13: 9780231178983
Publisher: Columbia University Press, 2016

Synopsis

A fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, the firm has fostered a uniquely engaged workforce and an enviable capacity for change. Yet the path hasn't always been easy. TechCo has confronted a number of challenges, and its experience reveals the essential elements of bureaucracy that remain even when a firm sets out to discard them. Through it all, TechCo serves as a powerful new model for how firms can navigate today's rapidly changing technological and cultural climate. Catherine J. Turco was embedded within TechCo for ten months. The Conversational Firm is her ethnographic analysis of what worked at the company and what didn't. She offers multiple lessons for anyone curious about the effect of social media on the corporate environment and adds depth to debates over the new generation of employees reared on social media: Millennials who carry their technological habits and expectations into the workplace. Marshaling insights from cultural and economic sociology, organizational theory, economics, technology studies, and anthropology, The Conversational Firm offers a nuanced analysis of corporate communication, control, and culture in the social media age.

"synopsis" may belong to another edition of this title.

About the Author

Catherine J. Turco is the Theodore T. Miller Career Development Professor and associate professor of organization studies at the MIT Sloan School of Management. An ethnographer and economic sociologist, her work has appeared in the American Sociological Review and the American Journal of Sociology.

"About this title" may belong to another edition of this title.

Publisher
Columbia University Press
Publication date
2016
Language
English
ISBN 10 
0231178980
ISBN 13 
9780231178983
Binding
Hardcover
Number of pages
256