Adcult USA: The Triumph of Advertising in American Culture - Hardcover

Twitchell, James B.

Hardcover

ISBN 10: 0231103247 ISBN 13: 9780231103244

Publisher: Columbia University Press, 1996

Synopsis

We see them in flashing kaleidoscopes of colour and sound on television, splashes of neon on billboards, on glossy spreads in newspapers and magazines. We hear the peppy jingles on the radio. We even find them being sneaked past us as underwriting on public television and radio. Advertising is like a song Americans can't get out of their heads.

About this title

Review:

Twitchell is the beaming Koresh of Adcult.... Often amusing and illuminating, but always extreme--just like advertising.--Time Out, New York

Twitchell eloquently excoriates the standard dull rants about the evils of commercialism. In true postmodern fashion, he argues that there can be no meaningful division between high art and advertising.... Not a single page is without a cleverly turned sentence, thought-provoking remark, or outrageous conclusion.--Wired

What are we to make of this mixture of high and not-so-high culture? 'If we find the process invigorating, you call it bricolage, 'writes Twitchell. 'If not, you call it tasteless.'--Adweek

From the Back Cover:

'Twitchell eloquently excoriates the standard dull rants about the evils of commercialism. In true postmodern fashion, he argues that there can be no meaningful division between high art and advertising.... [N]ot a single page is without a cleverly turned sentence, thought-provoking remark, or outrageous conclusion.' -Wired

About this edition

• Publisher: Columbia University Press
• Publication date: 1996
• ISBN 10: 0231103247
• ISBN 13: 9780231103244
• Binding: Hardcover
• Number of pages: 296