Corporate Entrepreneurship: Building an Entrepreneurial Organisation - Softcover

Burns; Paul; Professor

Softcover

ISBN 10: 0230542638 ISBN 13: 9780230542631

Publisher: Palgrave Macmillan, 2008

Synopsis

This innovative text considers the personal qualities of successful entrepreneurs and the manner in which they do business. It demonstrates how these qualities can be replicated to form an organisational architecture that encourages entrepreneurship at all levels within a company.

About this title

Book Description:

An innovative look at the entrepreneurial advantage and how it can be harnessed and replicated within organizations, transforming them into market leaders

Synopsis:

This book offers an innovative look at the entrepreneurial advantage and how it can be harnessed and replicated within organizations, transforming them into market leaders. It is a UK authored Corporate Entrepreneurship textbook, authored by Paul Burns, Dean of Bedfordshire Business School and author of one of the bestselling core entrepreneurship textbooks. It includes real world case studies and quotations from entrepreneurial managers, strong pedagogy, step-by-step Corporate Entrepreneurship Audit, links to further reading and additional resources, and a companion website which provides additional resources for students and lecturers.The secret to sustainable competitive advantage for large organizations in the changing business environment is not simply lowering costs or restructuring for efficiency. Companies need to be adaptable, flexible, speedy, creative, innovative and opportunistic. In short, they need to act in an entrepreneurial manner.

About this edition

• Publisher: Palgrave Macmillan
• Publication date: 2008
• ISBN 10: 0230542638
• ISBN 13: 9780230542631
• Binding: Paperback
• Number of pages: 416