Contemporary Strategic Marketing - Softcover

Brennan, Ross

Softcover

ISBN 10: 0230507204 ISBN 13: 9780230507203

Publisher: Palgrave, 2007

Synopsis

An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/brennan/

About this title

Review:

A clear and well-written book that is actually fun to read . The authors clearly know how to write and what triggers students' interest - that makes it a real gem.' - Haydn Blackey, Associate Director, Business School, University of Glamorgan, UK

'I recommend this book without reservation for strategic marketing courses at levels 2 and 3 . The chapters are well laid out with a pedagogical approach. Key concepts are clearly set out and well illustrated by examples - at just the right level.' - Charles Dennis, School of Business and Management, Brunel University, UK

Synopsis:

An extremely fluent and effective text designed to be a complete resource for single semester modules, this book has a unique combination of text, case studies and readings - as well as a comprehensive companion website, new for this edition. The emphasis is on practicality; the text encourages the student to engage with the debate itself and not just the theory. Topics are tackled in new and creative ways and include the latest innovations and developments in the field.

About this edition

• Publisher: Palgrave
• Publication date: 2007
• ISBN 10: 0230507204
• ISBN 13: 9780230507203
• Binding: Paperback
• Number of pages: 488