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Synopsis
The face of consumer marketing has changed. However, most contemporary approaches to marketing still fall far short of delivering on the full potential of social and other media for brand development.
In contrast, tribal branding integrates offline and online approaches to brand development, allowing marketers to benefit from greatly enhanced levels of consumer devotion to brands. Featuring insightful examples and case studies, 'Tribal Marketing, Tribal Branding' incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
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Rare Book
Book Description
A new area that is creating a buzz in marketing and branding as a way of identifying tribal groups and creating with them new brands that will attract high levels of commitment and identification
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- PublisherPalgrave Macmillan
- Publication date2013
- ISBN 10 0230368824
- ISBN 13 9780230368828
- BindingHardcover
- Number of pages195
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The face of consumer marketing has changed. However, most contemporary approaches to marketing still fall far short of delivering on the full potential of social and other media for brand development. In contrast, tribal branding integrates offline and online approaches to brand development, allowing marketers to benefit from greatly enhanced levels of consumer devotion to brands. Featuring insightful examples and case studies, 'Tribal Marketing, Tribal Branding' incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities. 184 pp. Englisch. Seller Inventory # 9780230368828
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Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process
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