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Meta-luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury and its implications for brand and business management. A unique series of conversations with an eclectic array of world-renowned craftsmen, artists, academics and heads of unique brands, brings insightful illumination to the paradigm of Meta-luxury. Conversations include: Salvatore Accardo · Hans Peter Danuser von Platen · Paolo Fazioli · Simon Jacomet · Francis Kurkdjian · Kazumi Murose · Horacio Pagani · Renzo Piano · Dr Michael Scott · Francesco Trapani.
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'Interbrand rdefines marketers' vocabulary with a new term: Meta-luxury.' POPSOP
"An ode to excellence." WOBI
"The book Meta-luxury: Brands and the Culture of Excellence, by brand consultants Ricca and Robins explores a new space within luxury...The concept of meta-luxury may only apply to a small number of businesses, but its principles around brand values are pertinent to all". WGSN
"Finally a book that focuses on the only underpinnings of luxury that matter - exquisite product and a culture of true excellence." Guy Salter, Deputy Chairman of Walpole, former CEO of Asprey and of Garrard
"There's a new entry in the ever-evolving luxury lexicon... I think it may come closer to rationalising the current situation than anything else I've seen thus far." - Vanessa Friedman, Financial Times luxury blog
'An amazing piece of art... a must-read.' - Branding magazine
"Meta-luxury is inescapable reading for all those involved in the fascinating and magical world of luxury brands." - Journal of Brand Management
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"An ode to excellence." WOBI
"The book Meta-luxury: Brands and the Culture of Excellence, by brand consultants Ricca and Robins explores a new space within luxury...The concept of meta-luxury may only apply to a small number of businesses, but its principles around brand values are pertinent to all". WGSN
"Finally a book that focuses on the only underpinnings of luxury that matter - exquisite product and a culture of true excellence." Guy Salter, Deputy Chairman of Walpole, former CEO of Asprey and of Garrard
"There's a new entry in the ever-evolving luxury lexicon... I think it may come closer to rationalising the current situation than anything else I've seen thus far." - Vanessa Friedman, Financial Times luxury blog
'An amazing piece of art... a must-read.' - Branding magazine
"Meta-luxury is inescapable reading for all those involved in the fascinating and magical world of luxury brands." - Journal of Brand Management
Meta-luxury sets out to define the true meaning of luxury, exploring its origins and achievements, and establishing what the future of luxury holds for companies, creators and brands
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- PublisherPalgrave Macmillan
- Publication date2012
- ISBN 10 0230293573
- ISBN 13 9780230293571
- BindingHardcover
- Number of pages208
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Book Description Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Meta-luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury and its implications for brand and business management. A unique series of conversations with an eclectic array of world-renowned craftsmen, artists, academics and heads of unique brands, brings insightful illumination to the paradigm of Meta-luxury. Conversations include: Salvatore Accardo Hans Peter Danuser von Platen Paolo Fazioli Simon Jacomet Francis Kurkdjian Kazumi Murose Horacio Pagani Renzo Piano Dr Michael Scott Francesco Trapani. Meta-luxury sets out to define the true meaning of luxury, exploring its origins and achievements, and establishing what the future of luxury holds for companies, creators and brands 228 pp. Englisch. Seller Inventory # 9780230293571
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