International Place Branding Yearbook 2011: Managing Reputational Risk - Hardcover

Go, Frank M.; Govers, Robert

Hardcover

ISBN 10: 0230279538 ISBN 13: 9780230279537

Publisher: Palgrave Macmillan, 2011

Synopsis

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies andto the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

About this title

Review:

"The 2011 version of the International Place Branding Yearbook builds on the achievements of its 2010 predecessor and provides a stimulating read for all those interested in this field. The focus of several chapters on measuring place branding activity is a particularly valuable contribution." - Keith Dinnie, PhD, Director, Centre for Nation Branding



'A good reputation in today's fast-paced globalized world in terms of flows of capital, information, people, political ideas and values is an essential asset for the decision makers of territorial jurisdictions. The reputation of any city, region, country is no longer in the 'nice to have' category, but absolutely crucial to survive and thrive. Go and Govers' insightful book presents solid concepts, reliable methods and relevant case studies supported by scientific research and evidence. Together these offer sensible guidelines for managing the reputational risk and advancing the place branding body of knowledge, simultaneously.' - Cees B.M. van Riel, Professor of Corporate Communication, Rotterdam School of Management



'Place branding is a dynamic discipline and this 2011 Yearbook introduces many fresh, thought provoking ideas that will stimulate a more holistic view of the subject and the environment in which it must be applied by academics, students and practitioners alike.' - Bill Baker, Author, Destination Branding for Small Cities (Creative Leap Books)

Book Description:

The second volume of this yearbook which surveys the world of place branding and offers readers an illuminating overview of the state-of-the-art of place branding principles, practices and processes

About this edition

• Publisher: Palgrave Macmillan
• Publication date: 2011
• ISBN 10: 0230279538
• ISBN 13: 9780230279537
• Binding: Hardcover
• Number of pages: 267