International Place Branding Yearbook 2011: Managing Reputational Risk

0 avg rating
( 0 ratings by Goodreads )
 
9780230279537: International Place Branding Yearbook 2011: Managing Reputational Risk

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

"synopsis" may belong to another edition of this title.

About the Author:

TOM ADAMS Chief Digital Officer, FutureBrand Worldwide SIMON ANHOLT Member of the UK Foreign and Commonwealth Office Public Diplomacy Board, and Independent Policy Adviser GREGORY J.ASHWORTH University of Groningen, the Netherlands GUIDO BERENS Assistant Professor of Corporate Communication, Rotterdam School of Management, Erasmus University, the Netherlands ERIK BRAUN ED BURGHARD Executive Director, Ohio Business Development Coalition, USA THOMAS CROMWELL President, East West Communications BARRY M. FEINBERG Executive Vice President, GfK Roper Public Affairs & Corporate Communications CHARLES J. FOMBRUN Chairman, Reputation Institute NICHOLAS IND Associate Professor, Oslo School of Management and Visiting Professor at ESADE, Barcelona and Napier University, Edinburgh, UK MIHALIS KAVARATZIS University of Leicester, UK SLAWOMIR MAGALA KASPER ULF NIELSEN Executive Partner, Reputation Institute NATALYA S. PAK Associate Professor, English Language Department, Kazakh-British Technical University (KBTU), Kazakhstan LEONARD N. PONZI Managing Partner, Reputation Institute and Managing Director of Global Research CAMILLA SCHIPPA Director, Institute for Economics and Peace WADIM SCHREINER Pretoria, South Africa INGVAR TJØSTHEIM LOUISE TODD School of Marketing, Tourism and Languages, Edinburgh Napier University, UK NICOLAS GEORGES TRAD Executive Partner, Reputation Institute JOHAN VAN REKOM Department of Marketing Management, Rotterdam School of Management, Erasmus University Rotterdam, the Netherlands PEETER W. J. VERLEGH Associate Professor, RSM Erasmus University, the Netherlands XIAOYAN ZHAO Director, Global Research and Consulting, GfK Roper Public Affairs & Corporate Communications

Review:

"The 2011 version of the International Place Branding Yearbook builds on the achievements of its 2010 predecessor and provides a stimulating read for all those interested in this field. The focus of several chapters on measuring place branding activity is a particularly valuable contribution." - Keith Dinnie, PhD, Director, Centre for Nation Branding

'A good reputation in today's fast-paced globalized world in terms of flows of capital, information, people, political ideas and values is an essential asset for the decision makers of territorial jurisdictions. The reputation of any city, region, country is no longer in the 'nice to have' category, but absolutely crucial to survive and thrive. Go and Govers' insightful book presents solid concepts, reliable methods and relevant case studies supported by scientific research and evidence. Together these offer sensible guidelines for managing the reputational risk and advancing the place branding body of knowledge, simultaneously.' - Cees B.M. van Riel, Professor of Corporate Communication, Rotterdam School of Management

'Place branding is a dynamic discipline and this 2011 Yearbook introduces many fresh, thought provoking ideas that will stimulate a more holistic view of the subject and the environment in which it must be applied by academics, students and practitioners alike.' - Bill Baker, Author, Destination Branding for Small Cities (Creative Leap Books)

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Go, Frank M.; Govers, Robert
Published by Palgrave Macmillan
ISBN 10: 0230279538 ISBN 13: 9780230279537
New Hardcover Quantity Available: 1
Seller:
PLANET BOOKS
(WELLINGTON, FL, U.S.A.)
Rating
[?]

Book Description Palgrave Macmillan. Hardcover. Book Condition: New. 0230279538 Brand New. Gift quality. Bookseller Inventory # 95.7

More Information About This Seller | Ask Bookseller a Question

Buy New
10.34
Convert Currency

Add to Basket

Shipping: 3
Within U.S.A.
Destination, Rates & Speeds

2.

Frank M. Go; Robert Govers
Published by Palgrave Macmillan (2011)
ISBN 10: 0230279538 ISBN 13: 9780230279537
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Palgrave Macmillan, 2011. Hardcover. Book Condition: New. book. Bookseller Inventory # M0230279538

More Information About This Seller | Ask Bookseller a Question

Buy New
18.76
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Robert
Published by Palgrave
ISBN 10: 0230279538 ISBN 13: 9780230279537
New Quantity Available: 2
Seller:
BooksTree
(Halifax, NS, Canada)
Rating
[?]

Book Description Palgrave. Book Condition: New. Original Books from across the World in Brand New Condition 9780230279537. book. Bookseller Inventory # sipnov-778

More Information About This Seller | Ask Bookseller a Question

Buy New
23.20
Convert Currency

Add to Basket

Shipping: 3
From Canada to U.S.A.
Destination, Rates & Speeds

4.

Frank Go, Robert Govers
Published by Palgrave Macmillan (2011)
ISBN 10: 0230279538 ISBN 13: 9780230279537
New Hardcover Quantity Available: 1
Seller:
Bestsellersuk
(Hereford, United Kingdom)
Rating
[?]

Book Description Palgrave Macmillan, 2011. Hardcover. Book Condition: New. No.1 BESTSELLERS - great prices, friendly customer service â" all orders are dispatched next working day. Bookseller Inventory # mon0000344854

More Information About This Seller | Ask Bookseller a Question

Buy New
21.55
Convert Currency

Add to Basket

Shipping: 8.50
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Frank M. Go, Robert Govers
Published by Palgrave MacMillan, United Kingdom (2011)
ISBN 10: 0230279538 ISBN 13: 9780230279537
New Hardcover Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Palgrave MacMillan, United Kingdom, 2011. Hardback. Book Condition: New. 2011 ed.. Language: English . Brand New Book. The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. Bookseller Inventory # SPR9780230279537

More Information About This Seller | Ask Bookseller a Question

Buy New
30.47
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Frank M. Go, Robert Govers
Published by Palgrave MacMillan, United Kingdom (2011)
ISBN 10: 0230279538 ISBN 13: 9780230279537
New Hardcover Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Palgrave MacMillan, United Kingdom, 2011. Hardback. Book Condition: New. 2011 ed.. Language: English . Brand New Book. The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. Bookseller Inventory # SPR9780230279537

More Information About This Seller | Ask Bookseller a Question

Buy New
31.53
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Robert
Published by Palgrave -, -
ISBN 10: 0230279538 ISBN 13: 9780230279537
New Quantity Available: > 20
Seller:
Super Books Dealz
(Hammonds Plains, NS, Canada)
Rating
[?]

Book Description Palgrave -, -. Book Condition: NEW. -- (illustrator). Original Books from across the World in Brand New Condition --------- It can be shipped from U.S, Canada, Germany & India/Overseas centre subject to availability.____9780230279537. book. Bookseller Inventory # ABE-NOV-ND-444

More Information About This Seller | Ask Bookseller a Question

Buy New
30.92
Convert Currency

Add to Basket

Shipping: 3
From Canada to U.S.A.
Destination, Rates & Speeds

8.

Robert
Published by Palgrave
ISBN 10: 0230279538 ISBN 13: 9780230279537
New Quantity Available: 9
Seller:
BooksTree
(Halifax, NS, Canada)
Rating
[?]

Book Description Palgrave. Book Condition: New. Original Books from across the World in Brand New Condition 9780230279537. book. Bookseller Inventory # sipnov-776

More Information About This Seller | Ask Bookseller a Question

Buy New
30.93
Convert Currency

Add to Basket

Shipping: 3
From Canada to U.S.A.
Destination, Rates & Speeds

9.

Robert
Published by Palgrave
ISBN 10: 0230279538 ISBN 13: 9780230279537
New Quantity Available: 9
Seller:
BooksTree
(Halifax, NS, Canada)
Rating
[?]

Book Description Palgrave. Book Condition: New. Original Books from across the World in Brand New Condition 9780230279537. book. Bookseller Inventory # sipnov-777

More Information About This Seller | Ask Bookseller a Question

Buy New
30.93
Convert Currency

Add to Basket

Shipping: 3
From Canada to U.S.A.
Destination, Rates & Speeds

10.

Frank Go, Robert Govers
Published by Palgrave Macmillan (2011)
ISBN 10: 0230279538 ISBN 13: 9780230279537
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Palgrave Macmillan, 2011. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0230279538

More Information About This Seller | Ask Bookseller a Question

Buy New
32.48
Convert Currency

Add to Basket

Shipping: 3.75
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book