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- PublisherUniversity of Chicago Press
- Publication date2020
- ISBN 10 022648632X
- ISBN 13 9780226486321
- BindingHardcover
- Number of pages288
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The Angel in the Marketplace: Adwoman Jean Wade Rindlaub and the Selling of America
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The Angel in the Marketplace: Adwoman Jean Wade Rindlaub and the Selling of America
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The Angel in the Marketplace: Adwoman Jean Wade Rindlaub and the Selling of America
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The Angel in the Marketplace: Adwoman Jean Wade Rindlaub and the Selling of America
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(2020)
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The Angel in the Marketplace: Adwoman Jean Wade Rindlaub and the Selling of America
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(2020)
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Angel in the Marketplace : Adwoman Jean Wade Rindlaub and the Selling of America
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The Angel in the Marketplace
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University of Chicago Press 2020-10-27, Chicago
(2020)
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The Angel in the Marketplace Adwoman Jean Wade Rindlaub and the Selling of America
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The Angel in the Marketplace (Hardcover)
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(2020)
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Book Description Hardcover. Condition: new. Hardcover. The popular image of a midcentury adwoman is of a feisty girl beating men at their own game, a female Horatio Alger protagonist battling her way through the sexist workplace. But before the fictional rise of Peggy Olson or the real-life stories of Patricia Tierney and Jane Maas came Jean Wade Rindlaub: a female power broker who used her considerable success in the workplace to encourage other womento stick to their kitchens.The Angel in the Marketplace is the story of one of Americas most accomplished advertising executives. It is also the story of how advertisers like Rindlaub sold a postwar American dream of capitalism and a Christian corporate order. Rindlaub was responsible for award-winning, mega sales-generating advertisements for all things domestic, including Oneida silverware, Betty Crocker cake mix, Campbells soup, and Chiquita bananas. Her success largely came from embracing, rather than subverting, the cultural expectations of women. She believed her responsibility as an advertiser was not to spring women from their trap, but to make that trap more comfortable. Rindlaub wasnt just selling silverware and cakes; she was selling the virtues of free enterprise. By following the arc of Rindlaubs career from the 1920s through the 1960s, we witness how a range of cultural narrativesadvertising chief among themworked powerfully to shape womens emotional and economic behavior in support of the free market system. Alongside Rindlaubs story, Ellen Wayland-Smith provides a riveting history of how women were repeatedly sold the idea that their role as housewives was more powerful, and more patriotic, than any outside the home. And by buying into the image of morality through an unregulated market, many of these women helped fuel backlash against economic regulation and socialization efforts throughout the twentieth century.The Angel in the Marketplace is a nuanced portrayal of a complex woman, one who both shaped and reflected the complicated cultural, political, and religious forces defining femininity in America at mid-century. This compelling account of one of advertisings most fervent believers is a tale of a Mad Woman we havent been told. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780226486321
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