From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. And since the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred.
Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimos to the rise of the jingle, the postwar upsurge in consumerism, and the more complete fusion of popular music and consumption in the 1980s and after. The Sounds of Capitalism is the first book to tell truly the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.
"synopsis" may belong to another edition of this title.
--Gary Cross "author of An All-Consuming Century: Why Commercialism Won in Modern America ""
"Timothy D. Taylor s unique contribution is his application of the historical approach to his subject, tracing, through extensive interviews and archival research, the evolution of music in American advertising from the early days of radio to the present. In doing so, he offers both a thorough and detail-rich history of this increasingly ubiquitous part of American life, and a broader meditation on the politics of sound in contemporary culture."
--Caroline Waight "MAKE: A Chicago Literary Magazine ""
As the musicologist Timothy D. Taylor shows in The Sounds of Capitalism, the links between American popular music and advertising are longstanding. While he briefly covers the prehistory of the phenomenon in the cries of 13th-century street hawkers recorded in the Montpellier Codex, Taylor s real starting place is radio, which, he argues, is where the marriage between music and advertising was first truly consummated. --Evan Kindley "n+1 ""
"About this title" may belong to another edition of this title.
Shipping:
£ 4.50
From United Kingdom to U.S.A.
Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9780226151625
Book Description Condition: New. Brand New. Seller Inventory # 022615162X
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition. Seller Inventory # bk022615162Xxvz189zvxnew
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published. Seller Inventory # 353-022615162X-new
Book Description PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FW-9780226151625
Book Description Paperback or Softback. Condition: New. The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture 1.08. Book. Seller Inventory # BBS-9780226151625
Book Description Condition: new. Seller Inventory # 1f1bd94d4f049630d734d0ed68edea3a
Book Description Condition: New. Seller Inventory # ABLIING23Feb2215580060844
Book Description Condition: New. From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. This book tells the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history. Num Pages: 368 pages, 26 halftones, 5 tables. BIC Classification: 1KBB; HBJK; HBLW; KJSA; KNTF. Category: (G) General (US: Trade). Dimension: 155 x 229 x 28. Weight in Grams: 554. . 2014. Reprint. Paperback. . . . . Seller Inventory # V9780226151625
Book Description Soft Cover. Condition: new. This item is printed on demand. Seller Inventory # 9780226151625