Buffalo Bill in Bologna: The Americanization of the World, 1869-1922 - Softcover

Rydell, Robert W.; Kroes, Rob

Softcover

ISBN 10: 022600712X ISBN 13: 9780226007120

Publisher: University of Chicago Press, 2012

Synopsis

When it comes to the production and distribution of mass culture, no country in modern times has come close to rivaling the success of America. From blue jeans in central Europe to Elvis Presley's face on a Republic of Chad postage stamp, the reach of American mass culture extends into every corner of the globe. Most believe this is a twentieth-century phenomenon, but here Robert W. Rydell and Rob Kroes prove that its roots are far deeper.

Buffalo Bill in Bologna reveals that the process of globalizing American mass culture began as early as the mid-nineteenth century. In fact, by the end of World War I, the United States already boasted an advanced network of culture industries that served to promote American values. Rydell and Kroes narrate how the circuses, amusement parks, vaudeville, mail-order catalogs, dime novels, and movies developed after the Civil War—tools central to hastening the reconstruction of the country—actually doubled as agents of American cultural diplomacy abroad. As symbols of America's version of the "good life," cultural products became a primary means for people around the world, especially in Europe, to reimagine both America and themselves in the context of America's growing global sphere of influence. Paying special attention to the role of the world's fairs, the exporting of Buffalo Bill's Wild West show to Europe, the release of The Birth of a Nation, and Woodrow Wilson's creation of the Committee on Public Information, Rydell and Kroes offer an absorbing tour through America's cultural expansion at the turn of the century. Buffalo Bill in Bologna is thus a tour de force that recasts what has been popularly understood about this period of American and global history.

About this title

Product Description:

"Buffalo Bill in Bologna" reveals that the globalization of American mass culture that seems unstoppable today began as early as the mid-nineteenth century. In fact, by the end of World War I, the United States already boasted an advanced network of culture industries that served to promote American values. Robert W. Rydell and Rob Kroes narrate how the circuses, amusement parks, vaudeville, mail-order catalogs, dime novels, and movies that developed after the Civil War - tools central to hastening the reconstruction of the country - actually doubled as agents of American cultural diplomacy abroad. As symbols of America's version of the "good life," cultural products became a primary means for people around the world, especially in Europe, to reimagine both America and themselves in the context of America's growing global sphere of influence. Paying special attention to the role of the World's Fairs, the exporting of Buffalo Bill's "Wild West" show to Europe, the release of "The Birth of a Nation", and Woodrow Wilson's creation of the Committee on Public Information, Rydell and Kroes offer an absorbing tour through America's cultural expansion at the turn of the century."Buffalo Bill in Bologna" is thus a tour de force that recasts what has been popularly understood about this period of American and global history.

Review:

"The book illuminates its subject brilliantly.... The lively, absorbing, and unusually insightful text wears its learning gracefully and, perhaps unexpectedly, alludes to older notions of American exceptionalism in explaining the national talent for cultural entrepreneurship." (American Historical Review)"

About this edition

• Publisher: University of Chicago Press
• Publication date: 2012
• ISBN 10: 022600712X
• ISBN 13: 9780226007120
• Binding: Paperback
• Number of pages: 222