Writing for the Mass Media: United States Edition - Softcover

Stovall, James G.

Softcover

ISBN 10: 0205627846 ISBN 13: 9780205627844

Publisher: Pearson, 2008

Synopsis

Now in its Seventh Edition, Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. Offering clear writing, simple organization, abundant exercises, and precise examples, this book provides readers information about media writing and opportunities to develop their skills as professional writers. Using a text-workbook format, it introduces and explains the major forms of media writing–inverted pyramid and other story structures for print, emerging forms for the Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations. The basic and practical approach of Writing for the Mass Media makes it an excellent book for the introductory level writer.

About this title

Review:

“What impresses me most is how the author relates to the subject matter, the instructor, and the student all at once. Written in a non-stilted style, it is easily understood, practical, and it gets results.”

-         Ronald P. Westpheling, George Mason University

About this edition

• Publisher: Pearson
• Publication date: 2008
• ISBN 10: 0205627846
• ISBN 13: 9780205627844
• Binding: Paperback
• Number of pages: 384