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With a strong emphasis on media convergence throughout, The Media in Your Life helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media.
Written by two highly regarded scholars and teachers, this text goes beyond other textbooks to help students understand where, how, and why they fit into the contemporary media environment. Too often, mass communication texts rely only on popular publications or on academic research. Folkerts and Lacy believe that all forms of scholarship provide insight into mass communication. In this interactive text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today.
Folkerts and Lacy guide your students through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. Students are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.
"synopsis" may belong to another edition of this title.
Review:
From the Back Cover:
"The text's strengths... are on the emphasis on media history, convergence trends, and marketplaces. I also appreciate that the text is written at a sophisticated yet appropriate level for college students." ― Kim Smith, Iowa State University
"The material covered is essential to the understanding of the current student in today's media culture." ― Jeanne Rollberg, University of Arkansas- Little Rock
"Authors that forget that they are teachers and try too hard to pretend they're the students' friends don't do their content justice, nor do they model appropriate writing for students to emulate. Folkerts and Lacy don't fall into this trap; they present material credibly, appropriately, and yet readably." ― Rebecca Lind, University of Illinois- Chicago
"The overall strengths of Media in Your Life are that it is exhaustively researched and attractively presented. The broad topic of mass media is effectively structured into an accessible format." ― Randall K. Pugh, Montana State University- Billings
"The book's emphasis on knowledge students can use in navigating our complex culture is a major strength. Its organization is logical. It is well documented... It provides a solid summary of most significant media-related issues of the day." ― William Lingle, Linfield College
"The authors have a good framework to present an overview of the structure and process of mass communication in the U.S. The text is visually appealing and will attract students' interest." ― Elizabeth Perse, University of Delaware
What do reviewers have to say about Media in Your Life ?
“The text's strengths... are on the emphasis on media history, convergence trends, and marketplaces. I also appreciate that the text is written at a sophisticated yet appropriate level for college students.” -Kim Smith, Iowa State University
“The material covered is essential to the understanding of the current student in today's media culture.” -Jeanne Rollberg, University of Arkansas- Little Rock
“Authors that forget that they are teachers and try too hard to pretend they're the students' friends don't do their content justice, nor do they model appropriate writing for students to emulate. Folkerts and Lacy don't fall into this trap; they present material credibly, appropriately, and yet readably.” -Rebecca Lind, University of Illinois- Chicago
“The overall strengths of Media in Your Life are that it is exhaustively researched and attractively presented. The broad topic of mass media is effectively structured into an accessible format.” -Randall K. Pugh, Montana State University- Billings
“l;The book's emphasis on knowledge students can use in navigating our complex culture is a major strength. Its organization is logical. It is well documented...It provides a solid summary of most significant media-related issues of the day.” -William Lingle, Linfield College
“The authors have a good framework to present an overview of the structure and process of mass communication in the U.S. The text is visually appealing and will attract students' interest.” - Elizabeth Perse, University of Delaware
"About this title" may belong to another edition of this title.
- PublisherAllyn and Bacon
- Publication date2004
- ISBN 10 0205394043
- ISBN 13 9780205394043
- BindingPaperback
- Rating
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