Broadcast/Cable Copywriting is the most widely used book for learning how to write all types of copy for the electronic media. This book addresses the basic rules and techniques common to broadcast writing with a depth of coverage unmatched by its competitors, but without assuming any prior media writing, production, or advertising experience on the part of the reader.
"synopsis" may belong to another edition of this title.
Broadcast/Cable Copywriting is the most widely used text for learning how to write all types of copy for the electronic media. This text addresses the basic rules and techniques common to broadcast writing with a depth of coverage unmatched by its competitors, but without assuming any prior media writing, production, or advertising experience on the part of the reader. The 7th Edition constructs an expansive communication context for copywriting: from basic station IDs and liners to cross-media campaign creation. Along the way, Broadcast/Cable Copywriting introduces students to hundreds of current and classic examples of effective copywriting, including scripts, storyboards, and photoboards.
New and Notable Features
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Shipping:
£ 3.19
Within U.S.A.
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00049789785
Quantity: 1 available
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.75. Seller Inventory # G0205393241I4N00
Quantity: 1 available
Seller: TextbookRush, Grandview Heights, OH, U.S.A.
Condition: Good. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!. Seller Inventory # 43039449
Quantity: 1 available
Seller: GoldBooks, Denver, CO, U.S.A.
Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0205393241
Quantity: 1 available
Seller: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0205393241
Quantity: 1 available