Electronic Commerce: A Manager's Guide - Softcover

Kalakota, Ravi; Whinston, Andrew B.

Softcover

ISBN 10: 0201880679 ISBN 13: 9780201880670

Publisher: Addison Wesley, 1996

Synopsis

How do you manage electronic commerce? What is the technology behind electronic commerce? Electronic Commerce: A Manager's Guide is the ideal starting point for business managers and professionals involved with electronic commerce, as well as professionals/users who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. Authors Ravi Kalakota and Andrew Whinston take a down-to-earth approach to a very important business subject, with insightful examples to show how ideas have been put into practice. Highlights *Provides a clear overview of what electronic commerce is all about. *Specifies the business uses and technology directions of the World Wide Web *Clarifies management issues facing Internet Service Providers. *Explains firewalls, transaction security, and electronic payment methods. *Describes electronic commerce applications and challenges in banking, retailing, and publishing. *Covers electronic commerce applications internally within the corporation -- supply-chain management, manufacturing, and finance. 0201880679B04062001

About this title

Review:

Electronic Commerce: A Manager's Guide, by online specialists Ravi Kalakota of the University of Rochester and Andrew B Whinston of the University of Texas at Austin, is a thoroughly researched evaluation of the management and technology issues relevant to this increasingly vital and rapidly changing field. Designed as a companion to the pair's earlier Frontiers of Electronic Commerce, this volume highlights customer-to-business, intrabusiness, and business-to-business transactions with practical examples and the authors' authoritative opinions. --Jake Bond

From the Author:

Electronic Commerce is not about technology but management
I am not going to urge you to read the book. That is something you have to decide. I however would like to point out that this book is the outcome of four years of research into what makes electronic commerce the next step for business computing. I elaborated very carefully what are the management issues that need to be addressed. One theme that pervades the book is that electronic commerce is not about technology but is about technology supported strategic action. Pick up the book if you get a chance and read it. I look forward to hearing your comments at http://commerce.ssb.rochester.edu/

About this edition

• Publisher: Addison Wesley
• Publication date: 1996
• ISBN 10: 0201880679
• ISBN 13: 9780201880670
• Binding: Paperback
• Edition number: 2
• Number of pages: 448