Items related to Business Strategies in the Middle East
For courses in International Marketing, Advanced Marketing Management, and Marketing Strategy.
With fascinating cases and a rare insight into the business practices of Muslim countries, this book discusses the limitations, challenges―and opportunities―Western companies can expect to encounter when marketing in Muslim countries.
"synopsis" may belong to another edition of this title.
- PublisherAddison Wesley
- Publication date1999
- ISBN 10 020147154X
- ISBN 13 9780201471540
- BindingHardcover
- Number of pages226
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