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Why is it that Casio can sell a calculator more cheaply the Kellogg's can sell a box of cornflakes? Why can FedEx ‘absolutely, positively’ deliver your package overnight but airlines have trouble keeping track of your bags? How is it that some companies are reinventing competition in their markets – setting new standards of quality, innovation and customer service – while others are seemingly oblivious to the changing world around them?
'The Discipline of Market Leaders' presents a deceptively simple thesis: that successful companies excel at delivering one type of value to their chosen customers. The key is focus. Market leaders choose a single ‘value discipline’ – best total cost, best product, or best total solution – and literally build their organisation around it.
Through detailed case studies of some of the world's best-knowncompanies, the authors examine the implications of each discipline from an operating standpoint, offering step-by-step guidance on choosing and implementing the right one, which will enable companies to stake their claim to market leadership.
A chapter featuring European companies, including Marks&Spencer, Whitbread and British Airways, has been specially written for this paperback edition.
‘Move over Michael Porter! You'll find it hard to put down this book, and even harder not to change your company after reading it’.
PHILIP KOTLER
‘Another cracker from CSC Index... Highly recommended’.
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Book Description Hardcover. Condition: New. Hardcover, Addison-Wesley (1995), 1st printing, new, not a remainder. Promptly ship in a box.; Large 8vo 9" - 10" tall; 208 pages. Seller Inventory # DW-AAGB-AR9A
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Book Description Hardcover. Condition: New. Dust Jacket Condition: Near Fine. First Edition, 3rd Printing. Text/BRAND NEW & Bright. Bi-color black boards/Fine. DJ/NF w/trace creasing to lower corner of back inner flap. Business management. Drawing on detailed case-studies of At&T, Intel, and Airborne Express, authors Treacy and Wiersema argue for focus on a single "value discipline" (the offering of the best product as the best price) as opposed to diluting strength and concentration in pursing product diversity at the expense of cost/quality. 12 chapters. 1, How to Fail in Business Without Even Trying; 2, The New Rules in Competition; 3, The Winner's Choice; 4, The Discipline of Operational Excellence; 5, One Company's Experience - At&T's Universal Card; 6, The Discipline of Product Leaders; 7, One Company's Experience - Intel Corporation; 8, The Discipline of Customer Intimacy; 9. One Company's Experience - Airborne Express; 10, Setting Your Value Discipline Agenda; 11. Creating the Cult of the Customer; and, 12, Sustaining the Lead, followed by Epilogue. Seller Inventory # 008260
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