Items related to Cases in Strategic Marketing Management:Business Strategies...
For courses in Marketing Strategy.
This new book fosters an understanding of marketing in Latin America in two ways: extensive cases that give readers information that is not readily available outside of Latin America, and extensive notes that help put the cases in context. The cases are written by two highly-respected authors who are specialists in the field.
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- PublisherAddison Wesley
- Publication date2001
- ISBN 10 0201338793
- ISBN 13 9780201338799
- BindingPaperback
- Number of pages352
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