Information Orientation: The Link to Business: The Link to Business Performance - Softcover

Marchand, Donald A.

Softcover

ISBN 10: 0199252211 ISBN 13: 9780199252213

Publisher: Oxford University Press, U.S.A., 2002

Synopsis

This book presents the results of an international research project designed to evaluate how effectively people use information and I.T. to improve business performance. In particular it looks at three dimensions - information behavior and values; information management practices; and I.T. practices - and their relationship to business performance. The book combines a focus on business relevance with strong empirical research.

About this title

Review:

Vitally important issues that are usefully explored. (Long Range Planning)

Synopsis:

In today's fast-moving, e-commerce economy information is power. For years companies have been investing in IT, expecting to develop their ability to exploit the power of information and achieve better business performance. Frequently, a company's investment has been a cost with no clear payback; a competitive necessity rather than a strategic advantage. The authors have developed a clear and effective framework for evaluating IT strategies: Information Orientation. Information Orientation does this by determining the degree to which a company implements and realizes the synergies across three information capabilities: information behaviors and values; information management practices; and information technology practices. The book provides a thorough description of the dimensions of each of the capabilities, along with the analytical basis which validates the research finding that a company must integrate all three information capabilities as a precondition for achieving superior business performance. The book presents the Information Orientation Dashboard as a diagnostic tool to measure and evaluate the strengths and weaknesses of a company's information capabilities.

The book also identifies a new trend in the way in which senior managers think about achieving strategic priorities and future indsutry leadership with information. The book contributes to a new area of management thinking by offering empirically-tested and statistically-validated theories, which will not only be of interest to academics, but will also carry great significance for the practitioner. For academic readers, this book presents a theory with supporting evidence and arguments for changing the way management, and in particular IT researchers, examine the roles of people, information, and IT in decision making and strategy implementation. For company managers, this book provides a new framework and business metric that challenges current mindsets and practices concerning how people, information, and IT can be managed to achieve business results.

About this edition

• Publisher: Oxford University Press, U.S.A.
• Publication date: 2002
• ISBN 10: 0199252211
• ISBN 13: 9780199252213
• Binding: Paperback
• Number of pages: 328