Marketing Channels - Softcover

Kumar, Dinesh

Softcover

ISBN 10: 0198077092 ISBN 13: 9780198077091

Publisher: OUP India, 2012

Marketing Channels is a comprehensive, syllabi oriented textbook designed especially for students of post graduate management programmes, specializing in marketing. The book delves into core concepts and theories of the distribution aspect of marketing and explains them through numerous examples, figures, images, and cases.

Divided into five parts, the book begins with an overview of sales and distribution in India and goes on to discuss the various formats and environment of channels. Part II acquaints the students with the various components related to the design of distribution channels. Part III explores the management of marketing channels, which involves understanding the structure and integration as well as managing members and their conflicts. Performance evaluation and information systems constitute Part IV of the book. The concluding part, i.e., Part V, is devoted to modern distribution channels, which include rural distribution, distribution in the digital age, and international marketing channels.

Besides students of marketing, the book will also be useful to practitioners in the field of logistics and distribution.

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Product Description:

Rare Book

About the Author:

Dinesh Kumar is Professor of Marketing at Gian Jyoti Institute of Management, Mohali. During his academic experience of more than 16 years, he has taught at Birla Institute of Management Technology (BIMTECH), Greater Noida and was a visiting faculty at Fore School of Management, and other management schools. During his industry experience of 15 years, he has worked for Mastermind consultants as director, US Embassy as business manager and Centre for Science and Environment as associate director.

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