Items related to Talking Health: A New Way to Communicate about Public...
- PublisherOUP USA
- Publication date2022
- ISBN 10 0197528465
- ISBN 13 9780197528464
- BindingPaperback
- Number of pages160
- EditorMiller Mark, Castrucci Brian C., Locke Rachel, Haskins Julia, Castillo Grace
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Talking Health : A New Way to Communicate About Public Health
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Oxford University Press
(2022)
ISBN 10: 0197528465
ISBN 13: 9780197528464
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Talking Health (Paperback)
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Book Description Paperback. Condition: new. Paperback. The COVID-19 pandemic has emphasized the need for health professionals to communicate more clearly about what public health is and why it matters. Public health in the United States has been underfunded, undervalued, and misunderstood largely because of the unclear and inconsistent way health leaders talk about it.Talking Health is intended to help public health and allied professionals communicate about public health more effectively- whether they need to reach policymakers, community partners, the media, or the public. Many people who are trained in medicine or public health have never had to "sell" ideas or policies to uninformed orskeptical partners, but the insights, tools, and resources included in this book can provide a first step toward better communications and stronger partnerships.This book is based on original research and insights by social scientists and seasoned communications professionals at the FrameWorks Institute and Hattaway Communications. It provides practical tools such as tested messaging and effective metaphors to help professionals avoid messages that backfire, answerchallenging questions, reframe public health assumptions, and draw on the power of anecdotes while sharing important data. Drawing together leading experts across media and publichealth, Talking Health is a practical and powerful starting point for those ready to change how public health is viewed and valued in our nation. Talking Health is a practical and powerful resource to help public health and allied professionals communicate about public health more effectively to reach policymakers, community partners, the media, or the public. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780197528464
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Talking Health: A New Way to Communicate about Public Health [Paperback ]
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Talking Health
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Talking Health: A New Way to Communicate about Public Health
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Talking Health: A New Way to Communicate about Public Health
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Talking Health: A New Way to Communicate about Public Health
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(2022)
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