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Strategic Marketing: Theory & Applications for Competitive Advantage: Theory and Applications for Competitive Advantage - Softcover
Strategic marketing: Theory and applications for competitive advantage introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants and needs while meeting company objectives) in a Southern African setting through case studies.
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About the Author:
P. Venter, M. Jansen van Rensburg, Contributors: J.C. de Villiers, A. Drotskie, L. Ehlers, M. Goldman, F. Herbst, P. Joubert, S. McCoy, J. Strydom, E. Udjo
"About this title" may belong to another edition of this title.
- PublisherOUP Southern Africa
- Publication date2009
- ISBN 10 0195987063
- ISBN 13 9780195987065
- BindingPaperback
- Number of pages384
- EditorVenter Peet, Jansen Van Rensburg Mari
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Strategic Marketing: Theory and Applications for Competitive Advantage
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Oxford Univ Pr
(2010)
ISBN 10: 0195987063
ISBN 13: 9780195987065
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Strategic Marketing: Theory & Applications for Competitive Advantage
Published by
Oxford University Press Southern Africa
(2010)
ISBN 10: 0195987063
ISBN 13: 9780195987065
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