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Today's globalized business environment is so much a part of our lives that we take it for granted. But what does globalization mean for business in practical terms? What issues does it raise? How can we change our way of thinking so that our businesses prosper beyond our borders? The second edition of Global Business: Environments and Strategies includes a revised look at globalization and international trade, economic integration, trading blocs and free trade agreements. There are new sections on e-commerce strategies in global context and global marketing. The comprehensive text uses South African and international case studies, allowing students and practitioners to benefit from practical local and global business situations.
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About the Author:
J. Hough, E. Neuland, N. Bothma
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- PublisherOUP Southern Africa
- Publication date2003
- ISBN 10 0195786823
- ISBN 13 9780195786828
- BindingPaperback
- Edition number2
- Number of pages448
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Global Business
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Oxford University Press Southern Africa 2003-02-20, Oxford
(2003)
ISBN 10: 0195786823
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Global Business Environments and Strategies Managing for Global Competitive Advantage
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Global Business Environment: Environments and Strategies; Managing for Global Competitive Advantage
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ISBN 13: 9780195786828
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Global Business Environments and Strategies Managing for Global Competitive Advantage
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(2003)
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ISBN 13: 9780195786828
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Global Business : Environments and Strategies (Paperback)
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Oxford University Press Southern Africa, Goodwood
(2003)
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Book Description Paperback. Condition: new. Paperback. Today's globalized business environment is so much a part of our lives that we take it for granted. But what does globalization mean for business in practical terms? What issues does it raise? How can we change our way of thinking so that our businesses prosper beyond our borders? The second edition of Global Business: Environments and Strategies includes a revised look at globalization and international trade, economic integration, trading blocs and free trade agreements. There are new sections on e-commerce strategies in global context and global marketing. The comprehensive text uses South African and international case studies, allowing students and practitioners to benefit from practical local and global business situations. This book, in its second edition, approaches the subject of international business from both the Southern African and global perspectives. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780195786828
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