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This is the 4th edition of a highly successful book specifically designed for the South African marketing context. It uses real-life case studies of successful South African companies to increase the reader's understanding of marketing. Theoretical marketing concepts are presented in a practical way which enables students to contextualise specific marketing challenges and problems in the South African business environment. This new edition focuses on all fields of marketing including: cybermarketing, branding, positioning and retailing. Perspectives from various levels of business, marketing and retailing are provided. Two thirds of the case-studies are new while those from the previous edition have been completely updated. The text is jargon free and accessible for all South African students.
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- PublisherOUP Southern Africa
- Publication date2002
- ISBN 10 0195780477
- ISBN 13 9780195780475
- BindingPaperback
- Edition number4
- Number of pages352
- EditorCant, Machado
- Rating
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Marketing Success Stories
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Oxford University Press
(2004)
ISBN 10: 0195780477
ISBN 13: 9780195780475
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Book Description Soft cover. Condition: Very Good. 4th Edition. The wraps are slightly shelf rubbed.Internally clean and tightly bound.EK. Our orders are shipped using tracked courier delivery services. Seller Inventory # je80
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Marketing Success Stories
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Oxford University Press Elt
(2002)
ISBN 10: 0195780477
ISBN 13: 9780195780475
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Book Description Condition: Acceptable. Used - Acceptable. Ex-library with wear - may contain significant amounts of highlighting and underlining in pen or pencil. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-W-020-01075
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Marketing Success Stories (4th Edition)
Published by
Oxford University Press
(2002)
ISBN 10: 0195780477
ISBN 13: 9780195780475
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Softcover
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780195780475. Seller Inventory # 9280582
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Marketing Success Stories
Published by
Oxford University Press
(2004)
ISBN 10: 0195780477
ISBN 13: 9780195780475
Used
Soft cover
Quantity: 1
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Rating
Book Description Soft cover. Condition: Very Good. 4th Edition. The wraps are slightly shelf rubbed.Internally clean.Well bound.Very good copy.[R.K]. Our orders are shipped using tracked courier delivery services. Seller Inventory # xq85
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