Items related to Public Relations Writing in Australia

Public Relations Writing in Australia - Softcover

 
9780195561074: Public Relations Writing in Australia

Synopsis

'Writing clearly, fluently and with meaning is surely PR's most basic essential...' Tracy Jones, National President, PRIA (Public Relations Institute of Australia). Clear, precise, active and ethical writing that conveys a message is an essential and employable skill that all Public Relations students need to develop. Public Relations Writing in Australia illustrates how practice is based in communication theory while encouraging students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. An understanding of why different writing approaches are needed for specific public relations tactics, as well as the practical aspects of writing for each are presented within an Australian context. Public Relations Writing in Australia is also available as an e-book.

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Synopsis

Public Relations Writing in Australia approaches public relations as an ehtical and professional element of strategic organisational management. It encourages studens to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. The book deals with writing from a professional practice perspective but refers, where appropriate, to relevant communication theories. It includes tools to help plan. write and implement public relaitons strategies and tactics. The book has a distinct Australian context and is grounded in contemporary Australian practice.

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  • PublisherOUP Australia & New Zealand
  • Publication date2008
  • ISBN 10 0195561074
  • ISBN 13 9780195561074
  • BindingPaperback
  • Number of pages208

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Published by Oxford University Press, 2009
ISBN 10: 0195561074 ISBN 13: 9780195561074
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Mahoney, James
Published by Oxford University Press, 2009
ISBN 10: 0195561074 ISBN 13: 9780195561074
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Paperback. Condition: Very Good. The first page is signed by the previous owner and there is an inscription on the last page. The cover is a little worn and creased. The edges of the book and inside covers are a little foxed. 178 pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Seller Inventory # 161331

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Soft cover. Condition: Very Good. 2nd Edition. Public Relations Writing in Australia explains how clear, concise and ethical writing is one of the keys to success in public relations. The book focuses on writing for professional practice and the way communication theories can guide public relations planning and implementation. It is designed both for students working towards a career in public relations and for practitioners wanting to enhance their writing skills. Seller Inventory # 001409

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