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9780190215323: Understanding Media Industries
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Understanding Media Industries is the only book that examines the interaction between commercial industry realities and media using a critical media studies approach in a concise, topic driven format that is accessible and engaging for undergraduate students. Designed for Media Industry, Media & Society, and Introduction to Media Studies courses, Understanding Media Industries also works well for courses on media criticism, media literacy, or introductory mass communication.

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Review:
This is the best book available for teaching media industries studies. Additionally, it has many of the specific details and examples that are difficult to remember off the top of your head in a lecture." - Ethan Tussey, Georgia State University

Understanding Media Industries is a comprehensive, readable, accessible text for teaching students how to thoughtfully and productively analyze the operations of media industries, and how those operations shape media content. It is rich with examples, full of usefully explained vocabulary, and full of great teaching materials. Moreover, Havens & Lotz's approach to analyzing these industries is simple and clear enough for introductory students, but sophisticated enough to manage the complexity of the media industries." - Erin Copple Smith, Austin College

I would highly recommend using Understanding Media Industries in your course because that book shows the historical, cultural, and economic factors that influence the intricate process of producing texts in the media industries. It has great a great framework and vocabulary to help students write about the production of texts, excellent questions in the back of chapters you can pose to them, and addresses the production side of the industry enough to keep the vast number of students from the major engaged that want to make their own films." - Max Hohner, Arizona State University

This is a substantial, authoritative, and eminently readable/teachable text which generally does a good job of identifying critical issues in media practices, and their origins in history, economics, and technology." - Stuart Moulthrop, University of Wisconsin-Milwaukee
About the Author:
Timothy Havens is a professor in the Department of Communication Studies and in the Program in African American Studies at the University of Iowa. Amanda D. Lotz is an associate professor of Communication Studies at the University of Michigan.

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  • PublisherOUP USA
  • Publication date2016
  • ISBN 10 0190215321
  • ISBN 13 9780190215323
  • BindingPaperback
  • Edition number2
  • Number of pages304
  • Rating

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Book Description Paperback. Condition: new. Paperback. An engaging and accessible introduction to the field, Understanding Media Industries helps students develop deeper and more critical knowledge of industries. This book provides students with a thorough discussion of how media industries work, why they work as they do, and the broader theoretical and practical implications of media industry structure and function. The authors' unique Industrialization of Culture Framework organizes the book and helpsstudents to consider media industries in different nations and historical periods. This timely text not only examines the influence of media industry organization and practices on society but offers students pursuing both scholarly and professional careers a comprehensive overview of how the industries work, why they work as they do, and what the broader theoretical and practical implications of the media industries are. Questions such as "why is media industry organization important?"; "how do we make sense of media industry changes?"; and "whatare the key issues facing media industries?" animate the analysis. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780190215323

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