Strategic Marketing: Decision Making and Planning

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9780170185325: Strategic Marketing: Decision Making and Planning

This fully revised 3rd edition of "Strategic Marketing: Decision-Making and Planning" sets a framework for marketing decision-making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes. The latest theories on how marketing strategy is conceptualised and practiced is examined alongside a framework to facilitate the practical application of relevant concepts, tools and techniques. A series of 10 dynamic interactive modules exploring each stage of the strategic marketing process are included and new features such as Strategy in Practice boxes and end-of-chapter Strategy in Action activities further highlight the connection between theory and application. Continuing to bridge the gap between theory learnt and the practice of writing a marketing plan or report, "Strategic Marketing: Decision-Making and Planning 3e" is an invaluable resource for students and practitioners alike.

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Reed, Peter
Published by Thomas Nelson Australia (2010)
ISBN 10: 017018532X ISBN 13: 9780170185325
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Peter Reed
Published by Thomas Nelson Australia (2010)
ISBN 10: 017018532X ISBN 13: 9780170185325
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Book Description Thomas Nelson Australia, 2010. Paperback. Book Condition: New. book. Bookseller Inventory # M017018532X

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