Items related to Swoosh: The Unauthorized Story of Nike and the Men...
Reveals how six inexperienced men formed a tight-knit group that conquered the doubts of banks and stock analysts to build their sneaker empire
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Review:
"A lively and an engrossing account...as told from the perspective of the men who fought to push Nike from nowhere to the front ranks of its industry."-- "New York Times Book Review"
About the Author:
J.B. (Julie) Strasser was Nike's first advertising manager. In 1982, she married Rob Strasser, one of the men who helped build the company and who Phil Knight's close crony until he resigned in 1987. Laurie Becklund (Julie's sister) has worked as a sportswriter, columnist and reporter. For the past thirteen years she has been a staff writer at the Los Angeles Times.
"About this title" may belong to another edition of this title.
- PublisherHarcourt
- Publication date1992
- ISBN 10 0151874301
- ISBN 13 9780151874309
- BindingHardcover
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Swoosh: The Unauthorized Story of Nike and the Men Who Played There
Published by
Harcourt
(1992)
ISBN 10: 0151874301
ISBN 13: 9780151874309
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