Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave

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9780143124931: Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave

'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength.

In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour – without us ever realizing.

  • Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound)
  • We're more likely to be critical if we write in red rather than green biro
  • Your first report at school can determine your future career

Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.

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Product Description:

Pink-painted walls that calm criminals; letters in product names that make you more likely to buy them; weather that has you falling in love. The world is full of hidden forces that shape our every thought, feeling and behaviour - without us ever realising. In this brilliant study of the strange recesses of our minds, Adam Alter reveals the power secret cues exert over our daily lives and the societies in which we live. The utterly ordinary makes for truly extraordinary effects. From how what floor your flat is on can determine your child's development to how unconscious attitudes on race skew the criminal justice system, unlocking these hidden forces is key to smarter decision-making, more effective business, and better outcomes for our selves and our societies..

Review:

"Reading Adam Alter's book will change the way you look at our world." --Dan Ariely, author of Predictably Irrational

" A smart and delightful introduction to some of psychology's most curious phenomena and most colourful characters." --Daniel Gilbert, author of Stumbling on Happiness

"I guarantee you'll want to share the incredible anecdotes in Drunk Tank Pink with friends." --Joshua Foer, author of Moonwalking with Einstein

‘one of the best… clearly written and easy to understand’ Evening Standard

‘A fantastic introduction to the wealth of weird and wonderful psychology research out there’ BBC Focus "The best science book I've read all year... really provocative." Malcolm Gladwell

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