In this book, designed for both students and practising managers, the authors set out the principles with which the skilful manager can approach his difficulties. Examples from business and industry, both private and public, as well as from government are used to illustrate the complexity of the problems which can be solved by intelligent decision analysis, ranging from manufacturer's concern over the best way of producing a new product to the more complicated matter of choosing the most effective modes of publicity in launching a new product.
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