Principles of Marketing (Principles of Marketing, 8th ed)

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9780139570025: Principles of Marketing (Principles of Marketing, 8th ed)

Work smart. With PHLIP--Prentice Hall's Learning on the Internet Partnership--a free academic support Web site for professors and students in business. Today's new articles are tied directly to your textbook, so you can actually see concepts you're learning as they occur in the world of business.

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Kotler, Philip; Armstrong, Gary
Published by Prentice Hall College Div (1998)
ISBN 10: 0139570020 ISBN 13: 9780139570025
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Gary Armstrong and Philip Kotler
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Armstrong Gary Kotler Philip
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