For courses in Entrepreneurship, Small Business Management.
Fun, contemporary, and easy to read, this book conveys the excitement and reality of entrepreneurship. Coulter focuses on the actual tasks and activities of the entrepreneur—from researching venture feasibility, to launching the venture, to managing growth.
"synopsis" may belong to another edition of this title.
Entrepreneurship in Action emphasizes, explains, and celebrates the realities of being an entrepreneur by doing just what it says—showing entrepreneurship in action. Here are just a few of the successful entrepreneurs featured throughout this innovative text: Dineh Mohajer of Hard Candy; Jeff Bezos of Amazon.com; Brenda Laurel of Purple Moon; Liisa Joronen of SOL Cleaning Service; Bill Gross of iealab!; Nicholas Graham of Joe Boxer Company; John Healy of Vintage Bike magazine and Coventry Spares, Ltd.; Ted Castle of Rhino Foods Inc.; William Williams of Glory Foods.
Entrepreneurship is a fascinating topic…Dr. Coulter's extensive research illustrates this as she takes readers on a fun but demanding journey through the many twists and turns of entrepreneurship in action. Some features include:
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Book Description Pearson Education, 2000. Paperback. Book Condition: New. book. Bookseller Inventory # 0139460888
Book Description Pearson Education, 2000. Paperback. Book Condition: New. 1st. Bookseller Inventory # DADAX0139460888
Book Description Pearson Education. PAPERBACK. Book Condition: New. 0139460888 Brand new, never used. Bookseller Inventory # Z0139460888ZN
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801394608831.0