Coulter, Mary Entrepreneurship in Action

ISBN 13: 9780139460883

Entrepreneurship in Action

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9780139460883: Entrepreneurship in Action

For courses in Entrepreneurship, Small Business Management.

Fun, contemporary, and easy to read, this book conveys the excitement and reality of entrepreneurship. Coulter focuses on the actual tasks and activities of the entrepreneur—from researching venture feasibility, to launching the venture, to managing growth.

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From the Back Cover:

Entrepreneurship in Action emphasizes, explains, and celebrates the realities of being an entrepreneur by doing just what it says—showing entrepreneurship in action. Here are just a few of the successful entrepreneurs featured throughout this innovative text: Dineh Mohajer of Hard Candy; Jeff Bezos of Amazon.com; Brenda Laurel of Purple Moon; Liisa Joronen of SOL Cleaning Service; Bill Gross of iealab!; Nicholas Graham of Joe Boxer Company; John Healy of Vintage Bike magazine and Coventry Spares, Ltd.; Ted Castle of Rhino Foods Inc.; William Williams of Glory Foods.

Entrepreneurship is a fascinating topic…Dr. Coulter's extensive research illustrates this as she takes readers on a fun but demanding journey through the many twists and turns of entrepreneurship in action. Some features include:

  • Entrepreneurship in Action Cases—featuring many of the above-mentioned companies and individuals.
  • Video Cases—Watch real-lifeentrepreneurs as they deal with real-life issues and challenges. Two video cases from the acclaimed PBS series Small Business 2000 are presented at the end of every chapter.
  • Entrepreneurship in Action Boxes—Discover what's involved in being an entrepreneur with examples from different types and sizes of entrepreneurial ventures, all highlighting different entrepreneurial approaches and philosophies.
  • Global Perspectives Boxes—This is a worldwide phenomenon! Learn about entrepreneurs in action around the globe.
  • Killer Apps Appendix—Explores computer software applications to help the new entrepreneur.

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