Suitable for introductory tourism classes in hotel and restaurant management and travel and tourism, this concise guide to how travel and tourism operate explores various facets of the subject. The text offers practical examples and advice on how to capture a share of the tourist market for a business, and is oriented towards management and the business side of the tourism industry. It examines the general principles of tourist movement, the means of travel and the characteristics of the market for each country. It then goes on to review various tourist destinations throughout the world, offers guidelines on developing a destination for tourism, pointing out pitfalls and outlining the benefits. Finally, the book provides material on fthe promotional techniques leading to success in the industry.
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Textbook for undergraduate students, divided into four sections: an overview of tourism, its development, marketing, and the future of tourism. Includes a glossary of terms, a listing of major trade abbreviations, and a listing of information sources. Annotation copyright Book News, Inc. Portland, Or.
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Book Description Prentice-Hall, 1991. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Bookseller Inventory # 5301360
Book Description Prentice Hall College Div. Hardcover. Book Condition: Good. Book has some visible wear on the binding, cover, pages. Bookseller Inventory # G0139262962I3N00
Book Description Prentice Hall College Div. Hardcover. Book Condition: Fair. Dust Cover Missing. Bookseller Inventory # G0139262962I5N01
Book Description Prentice Hall College Div, 1990. Hardcover. Book Condition: As New. As New. book. Bookseller Inventory # F5S3-8-Z-0139262962-5
Book Description Prentice Hall College Div, 1990. Hardcover. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-006-26-4578104