Tourism: The International Business

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9780139262968: Tourism: The International Business

Suitable for introductory tourism classes in hotel and restaurant management and travel and tourism, this concise guide to how travel and tourism operate explores various facets of the subject. The text offers practical examples and advice on how to capture a share of the tourist market for a business, and is oriented towards management and the business side of the tourism industry. It examines the general principles of tourist movement, the means of travel and the characteristics of the market for each country. It then goes on to review various tourist destinations throughout the world, offers guidelines on developing a destination for tourism, pointing out pitfalls and outlining the benefits. Finally, the book provides material on fthe promotional techniques leading to success in the industry.

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From the Publisher:

Definitive overview of industry that tells its origins, how it is growing to meet today's travel demands, where the career opportunities are. Covers human services, attractions, the hospitality process, and the impact of tourism.

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Robert Christie Mill
Published by Prentice-Hall (1991)
ISBN 10: 0139262962 ISBN 13: 9780139262968
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Robert Christie Mill
Published by Prentice-Hall (1991)
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Book Description Prentice-Hall, 1991. Book Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. , 900grams, ISBN:0139262962. Bookseller Inventory # 6875813

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Book Description Prentice Hall College Div, 1990. Hardcover. Book Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # 0139262962

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